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Using Student Projects to Link Academics, Business and Students
13 references·0 citing·36 second hop
Using Student Projects to Link Academics, Business and Students (1998)Using Student Projects to Link Academics,…The Manager's View of Management Education and Training (1996)The Manager's View of Managem…Executive education: The leading edge (1996)Executive education: The lead…Action Learning: Executive Development of Choice for the 1990s (1994)Action Learning: Executive De…Teaching Marketing to Asian Students: Are they Missing the Message? (1993)Teaching Marketing to Asian S…Developments in Marketing Science (1992)Developments in Marketing Sci…The Project Approach to Teaching the Capstone Marketing Course (1990)The Project Approach to Teach…The Project Method Approach: An Integrated Teaching Tool in Marketing Research (1989)The Project Method Approach: …Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom (1988)Teaching Techniques for the N…Client-Sponsored Projects in a Marketing Research Course (1981)Client-Sponsored Projects in …The Marketing Professor--Practitioner Gap: a Possible Solution (1980)The Marketing Professor--Prac…Using Corporate Sponsored Marketing Management Projects (1979)Using Corporate Sponsored Mar…Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing? (1979)Are Marketing Academicians' P…Developing Effective Managers (1971)Developing Effective Managers1979 educators' conference proceedings (1979)1983 AMA educators' proceedings (1983)1984 AMA educators' proceedings (1984)Issues on the Use of “Client” Projects in Marketing Education (1991)Developing a Curriculum to Enhance Teaching of Relationship Marketing (1994)Details and Student Perceptions of an Experiential Program for Personal Selling and Purchasing Classes (1995)Careers and Noncommunication: The Case of Academic and Applied Marketing Research (1976)Consumer Research: A State of the Art Review (1978)The Effectiveness of Marketing's "R&D" for Marketing Management: An Assessment (1979)Scaled Case Grading Forms: A Method to Improve the Assessment of Student Case Performance (1993)An Immersion Approach to Client-Sponsored Projects: Preparing Students with Soft Skills Required for Hiring - Face to Face & Virtual Methods (2020)What is Action Learning? (1982)Action Learning and Excellence in Management Development (1988)Experience‐based Learning: Executive Learning outside the Classroom (1990)DEVELOPING GLOBAL LEADERS VIA ACTION LEARNING PROGRAMS: A CASE STUDY AT BOEING (2002)Why are we using action learning and in what contexts? (2012)Analysis on the Change of Government-Funded Science and Technology Research Institutes in South Korea from the Qualitative Perspective: Based on SCIE Articles (2020)Client-Sponsored Projects: Bridging the Gap between Theory and Practice (1985)Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course (1987)Teaching Methodologies Used in Basic Marketing: An Empirical Investigation (1996)Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects (1982)International Project Workshops: Merging Education with Enterprise (1988)Student Perceptions on Live-Case Projects: Undergraduate Marketing Research (2014)Preparing Graduates for the Workforce: The Role of Business Education (1993)The Dark Side of Experiential Learning Activities (1995)Learning Style Differences in the Perceived Effectiveness of Learning Activities (2006)Action Learning Theoretical Bases and Varieties of Practice (1999)Really … why do executives attend executive education programmes? (2004)Advancing Women Faculty to Senior Leadership in U.S. Academic Health Centers: Fifteen Years of History in the Making (2010)A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course (1986)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A comprehensive framework for service quality: an investigation of critical conceptual and measurement issues through a longitudinal study (2000)Psychological Implications of Customer Participation in Co-Production (2003)Inside Action Learning: an Exploration of the Psychology and Politics of the Action Learning Model (1993)Organizational Learning in Smaller Manufacturing Firms (2006)Action Learning Research: A Systematic Review and Conceptual Framework (2009)
this work references cited by second hop

References

  • 1992Developments in Marketing Science584 cited
  • 1971Developing Effective Managers215 cited
  • 1981Client-Sponsored Projects in a Marketing Research Course64 cited
  • 1990The Project Approach to Teaching the Capstone Marketing Course47 cited
  • 1988Teaching Techniques for the New Marketing Instructor: Bringing the Business World into the Classroom46 cited
  • 1989The Project Method Approach: An Integrated Teaching Tool in Marketing Research39 cited
  • 1994Action Learning: Executive Development of Choice for the 1990s38 cited
  • 1996Executive education: The leading edge34 cited
  • 1979Using Corporate Sponsored Marketing Management Projects18 cited
  • 1980The Marketing Professor--Practitioner Gap: a Possible Solution17 cited
  • 1996The Manager's View of Management Education and Training16 cited
  • 1993Teaching Marketing to Asian Students: Are they Missing the Message?13 cited
  • 1979Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing?7 cited

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