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Patronage behaviour of Ghanaian bank customers
11 references·16 citing·40 second hop
Patronage behaviour of Ghanaian bank customers (1999)Patronage behaviour of Ghanaian bank cust…Marketing Financial Services (2010)Marketing Financial ServicesMarketing Financial Services (1996)Marketing Financial ServicesThe Nature and Determinants of Customer Expectations of Service (1993)The Nature and Determinants o…Consumer Buying Behaviour in Financial Services: An Overview (1992)Consumer Buying Behaviour in …Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship approach to mark…Introduction to Advertising and Promotion Management (1990)Introduction to Advertising a…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…International Marketing Management (1984)International Marketing Manag…Selling jobs in the service sector (1976)Selling jobs in the service s…Social Glasses and Spending Behavior (1958)Social Glasses and Spending B…Social Classes and Spending Behavior (1958)Social Classes and Spending B…Muslim and non-Muslim consumers’ perception towards introduction of Islamic banking in Ghana (2018)Muslim and non-Muslim consume…Objectives of Islamic banks: a missive from mission statements and stakeholders’ perceptions (2017)Objectives of Islamic banks: …Mediation role of brand preference on bank advertising and customer loyalty (2017)Mediation role of brand prefe…Credit cards preferences of Islamic and conventional credit card (2015)Credit cards preferences of I…Understanding Islamic Bank Selection of Customers: A Field Research from Turkish Participation Banks (2014)Understanding Islamic Bank Se…Organizational Commitment, Job Satisfaction and Job Performance as a mediator between Role Stressors and Turnover Intentions A Study from an Egyptian cultural perspective (2013)Organizational Commitment, Jo…Determinants of Bank Selection: A Study of Undergraduate Students in the University of Ghana (2013)Determinants of Bank Selectio…Improving Customer Service in the Banking Industry-Case of Ghana Commercial Bank (GCB)-Ghana (2012)Improving Customer Service in…Working Capital Management and Profitability of Banks in Ghana (2011)Working Capital Management an…An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa (2011)An analysis of students' know…Factors Determining Bank’s Selection and Preference in Nigerian Retail Banking (2010)Factors Determining Bank’s Se…The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case (2009)The impact of internal market…Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria (2009)Retail bank selection in deve…Key motivations for bank patronage in Ghana (2009)Key motivations for bank patr…Customers’ Perceptions on the Objectives, Characteristics and Selection Criteria of Islamic Bank in Thailand (2009)Customers’ Perceptions on the…An Evaluation of Marketing Practices in Banks in Ghana (2001)An Evaluation of Marketing Pr…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)Marketing Management: Analysis, Planning and Control (1973)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Service management and marketing: managing the moments of truth in service competition (1990)From Marketing Mix to Relationship Marketing (1994)The evolution of relationship marketing (1995)The employer brand (1996)A Service Quality Model and its Marketing Implications (1984)Problems and Strategies in Services Marketing (1985)Marketing management: analysis. planning. implementation and control (2000)Consumer evaluation and competitive advantage in retail financial services ‐ A research agenda (2001)An Indian customer surrounding 7P׳s of service marketing (2014)A concept-level approach to the analysis of online review helpfulness (2015)A Generic Concept of Marketing (1972)Internal marketing: a review and some interdisciplinary research challenges (1995)Internal marketing and the mediating role of organisational competencies (2003)Internal-market orientation and its measurement (2005)Production-Line Approach to Service (2012)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)A Detailed Study of Financial Exclusion in the UK (2005)Customers Satisfaction in Malaysian Islamic Banking (2009)The effect of retail service quality and product quality on customer loyalty (2010)Strategic benchmarking: (1995)Pricing objectives and pricing methods in the services sector (2005)Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking (2003)Analysing textual data in international marketing research (2005)Application of a quantitative multiple criteria decision making (MCDM-1) approach to the analysis of investments in construction (2007)On Method in Consumer Research: A Critical Relativist Perspective (1986)Discovery-Oriented Consumer Research (1993)Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics (2010)Making sense of market segmentation: a fashion retailing case (2007)The evolution of conspicuous consumption (2012)Stratification and segmentation: Social class in consumer behavior (2016)
this work references cited by second hop

References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1993The Nature and Determinants of Customer Expectations of Service2,665 cited
  • 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
  • 1976Selling jobs in the service sector337 cited
  • 1984International Marketing Management190 cited
  • 2010Marketing Financial Services157 cited
  • 1958Social Glasses and Spending Behavior154 cited
  • 1958Social Classes and Spending Behavior112 cited
  • 1992Consumer Buying Behaviour in Financial Services: An Overview112 cited
  • 1996Marketing Financial Services96 cited
  • 1990Introduction to Advertising and Promotion Management58 cited

Cited by

  • 2011An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa70 cited
  • 2009Retail bank selection in developed and developing countries: A cross‐national study of students' bank‐selection criteria65 cited
  • 2009Key motivations for bank patronage in Ghana53 cited
  • 2009The impact of internal marketing on the perception of service quality in retail banking: A Ghanaian case

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50 cited
  • 2009Customers’ Perceptions on the Objectives, Characteristics and Selection Criteria of Islamic Bank in Thailand42 cited
  • 2018Muslim and non-Muslim consumers’ perception towards introduction of Islamic banking in Ghana40 cited
  • 2013Organizational Commitment, Job Satisfaction and Job Performance as a mediator between Role Stressors and Turnover Intentions A Study from an Egyptian cultural perspective39 cited
  • 2017Mediation role of brand preference on bank advertising and customer loyalty34 cited
  • 2012Improving Customer Service in the Banking Industry-Case of Ghana Commercial Bank (GCB)-Ghana34 cited
  • 2010Factors Determining Bank’s Selection and Preference in Nigerian Retail Banking33 cited
  • 2013Determinants of Bank Selection: A Study of Undergraduate Students in the University of Ghana25 cited
  • 2011Working Capital Management and Profitability of Banks in Ghana22 cited
  • 2015Credit cards preferences of Islamic and conventional credit card19 cited
  • 2017Objectives of Islamic banks: a missive from mission statements and stakeholders’ perceptions19 cited
  • 2014Understanding Islamic Bank Selection of Customers: A Field Research from Turkish Participation Banks17 cited
  • 2001An Evaluation of Marketing Practices in Banks in Ghana14 cited