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Competition as a Moderator of the Effect of Advertising on Sales
16 references·16 citing·37 second hopsampled
Competition as a Moderator of the Effect of Advertising on Sales (1984)Competition as a Moderator of the Effect …The Shape of the Advertising Response Function (1999)The Shape of the Advertising …How Competitive Forces Shape Strategy (1989)How Competitive Forces Shape …Efficiency and Competition in the Airline Industry (1983)Efficiency and Competition in…The Impact of Advertising on the Price of Consumer Products (1980)The Impact of Advertising on …Market Response, Competitive Behavior, and Time Series Analysis (1980)Market Response, Competitive …Building Implementable Marketing Models (1978)Building Implementable Market…Marketing Theory: Conceptual Foundations of Research in Marketing (1977)Marketing Theory: Conceptual …Effects of Price and Advertising in Test-Market Experiments (1977)Effects of Price and Advertis…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…The Economic Consequences of Advertising (1975)The Economic Consequences of …Advertising and market power (1975)Advertising and market powerAdvertising as Information (1974)Advertising as InformationAdvertising and Market Power (1974)Advertising and Market PowerDoes Advertising Lower Consumer Prices? (1973)Does Advertising Lower Consum…Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…The effects of customer equity drivers on loyalty across services industries and firms (2016)The effects of customer equit…Leveraging Distribution to Maximize Firm Performance in Emerging Markets (2014)Leveraging Distribution to Ma…The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan (2012)The link between customer sat…The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction (2011)The Effects of Variety-seekin…Determinants of Brand Advertising Efficiency: Evidence from the German Car Market (2007)Determinants of Brand Adverti…Research Issues at the Boundary of Competitive Dynamics and Market Evolution (2005)Research Issues at the Bounda…Competitive reaction- and feedback effects based on VARX models of pooled store data (2005)Competitive reaction- and fee…Explaining competitive reaction effects (2001)Explaining competitive reacti…Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers (1998)Late Mover Advantage: How Inn…Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis (1996)Relating price sensitivity to…Using Extremes to Design Products and Segment Markets (1995)Using Extremes to Design Prod…Signals and Choices in a Competitive Interaction: The Role of Moves and Messages (1992)Signals and Choices in a Comp…Price Sensitivity and Television Advertising Exposures: Some Empirical Findings (1992)Price Sensitivity and Televis…An empirical analysis of national and local advertising effect on price elasticity (1990)An empirical analysis of nati…Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure (1987)Modeling Competitive Marketin…Introduction to Special Issue on Competition in Marketing (1985)Introduction to Special Issue…Specification Tests in Econometrics (1978)Contestable Markets and the Theory of Industry Structure (1982)Contestability vs. competition (1984)What makes firms perform well? (1997)Airline competition and domestic US airfares: A comprehensive reappraisal (2012)Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Incorporating Prior Knowledge into the Analysis of Conjoint Studies (1995)Psychometric Methods in Marketing Research: Part I, Conjoint Analysis (1995)On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths (2001)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Chapter 16 Inter-industry studies of structure and performance (1989)Intangible Capital and Economic Growth (2006)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)From Competitive Advantage to Corporate Strategy (1989)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Franchising: Firms, Markets, and Intangible Assets (1976)The Contributions of Industrial Organization To Strategic Management, (1981)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1974Advertising as Information3,430 cited
  • 1989How Competitive Forces Shape Strategy3,267 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1974Advertising and Market Power318 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 1975Advertising and market power246 cited
  • 1983Efficiency and Competition in the Airline Industry227 cited
  • 1980Market Response, Competitive Behavior, and Time Series Analysis153 cited
  • 1978Building Implementable Marketing Models149 cited
  • 1977Marketing Theory: Conceptual Foundations of Research in Marketing142 cited
  • 1980The Impact of Advertising on the Price of Consumer Products135 cited
  • 1975The Economic Consequences of Advertising135 cited
  • 1977Effects of Price and Advertising in Test-Market Experiments118 cited
  • 1973Does Advertising Lower Consumer Prices?114 cited

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Cited by

  • 1995Using Extremes to Design Products and Segment Markets283 cited
  • 1998Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers188 cited
  • 1996Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis106 cited
  • 2016The effects of customer equity drivers on loyalty across services industries and firms90 cited
  • 1992Price Sensitivity and Television Advertising Exposures: Some Empirical Findings87 cited
  • 1985Introduction to Special Issue on Competition in Marketing84 cited
  • 2014Leveraging Distribution to Maximize Firm Performance in Emerging Markets74 cited
  • 2012The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan69 cited
  • 2011The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction68 cited
  • 2007Determinants of Brand Advertising Efficiency: Evidence from the German Car Market67 cited
  • 1992Signals and Choices in a Competitive Interaction: The Role of Moves and Messages58 cited
  • 1990An empirical analysis of national and local advertising effect on price elasticity51 cited
  • 2005Competitive reaction- and feedback effects based on VARX models of pooled store data50 cited
  • 2001Explaining competitive reaction effects50 cited
  • 2005Research Issues at the Boundary of Competitive Dynamics and Market Evolution50 cited
  • 1987Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure48 cited