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Commodity products and stalemate industries: Is there a role for marketing?
16 references·0 citing·42 second hop
Commodity products and stalemate industries: Is there a role for marketing? (1990)Commodity products and stalemate industri…Industrial marketing management (2007)Industrial marketing manageme…The new product process: A decision guide for management (1988)The new product process: A de…The Competitiveness of British Industry: What Really Makes the Difference? (1988)The Competitiveness of Britis…Source loyalty in organizational markets: A dyadic perspective (1988)Source loyalty in organizatio…Measures of international competitiveness: A critical survey∗ † (1988)Measures of international com…How Firms Compete: A New Classification of Generic Strategies (1988)How Firms Compete: A New Clas…Marketing capability—A key success factor in small business? (1987)Marketing capability—A key su…Marketing lessons from the UK's high‐flying companies (1985)Marketing lessons from the UK…In search of excellence in the UK (1985)In search of excellence in th…A passion for excellence (1985)A passion for excellenceEfficient Cultures: Exploring the Relationship Between Culture and Organizational Performance (1983)Efficient Cultures: Exploring…Organisational Buying Behaviour (1977)Organisational Buying Behavio…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorIndustrial buying and creative marketing (1967)Industrial buying and creativ…Defining Advertising Goals for Measured Advertising Results (1964)Defining Advertising Goals fo…Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework (1993)Models of the Multinational Enterprise (1998)Is the International Business Research Agenda Running Out of Steam? (2002)The Dimensions of Industrial New Product Success and Failure (1979)An Investigation into the New Product Process: Steps, Deficiencies, and Impact (1986)New Products: What Separates Winners from Losers? (1987)New Products: What Distinguishes the Winners? (1990)Innovation Strategies Under Uncertainty: A Contingency Approach for New Product Development (1998)The value of a ‘failed’ R&D project: an emerging evaluation framework for building innovative capabilities1 (2009)The Structure of Scientific Revolutions (1963)The Social Construction of Reality (1967)Culture and Congruence: The Fit Between Management Practices and National Culture (1996)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management (2009)The Interpretation of Cultures (2017)International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)European Journal of Marketing (1991)Customer‐focused performance and the dynamic model for competence building and leveraging (2003)Marketing capabilities and firm performance: literature review and future research agenda (2015)The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies (2015)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Development of the Hierarchy of Effects: An Historical Perspective (1987)Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)Demonstrating the Value of Marketing (2016)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Marketing Capabilities in International Marketing (2017)Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy (2019)Qualitative research in marketing: what can academics do better? (2020)UNTANGLING THE RELATIONSHIPS BETWEEN DISPLAYED EMOTIONS AND ORGANIZATIONAL SALES: THE CASE OF CONVENIENCE STORES. (1988)The icarus paradox: How exceptional companies bring about their own downfall (1992)STRATEGIC REFERENCE POINT THEORY (1996)
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References

  • 1971The Theory of Buyer Behavior2,797 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1983Efficient Cultures: Exploring the Relationship Between Culture and Organizational Performance1,184 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1988Measures of international competitiveness: A critical survey∗ †579 cited
  • 1985A passion for excellence579 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited
  • 1988The new product process: A decision guide for management199 cited
  • 1987Marketing capability—A key success factor in small business?123 cited
  • 2007Industrial marketing management105 cited
  • 1977Organisational Buying Behaviour93 cited
  • 1985Marketing lessons from the UK's high‐flying companies90 cited
  • 1985In search of excellence in the UK67 cited
  • 1988How Firms Compete: A New Classification of Generic Strategies66 cited
  • 1988Source loyalty in organizational markets: A dyadic perspective65 cited
  • 1988The Competitiveness of British Industry: What Really Makes the Difference?

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