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When marketing services, 4 Ps are not enough
9 references·16 citing·34 second hop
When marketing services, 4 Ps are not enough (1986)When marketing services, 4 Ps are not eno…Production-Line Approach to Service (2012)Production-Line Approach to S…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Designing services that deliver (1984)Designing services that deliv…Classifying Services to Gain Strategic Marketing Insights (1983)Classifying Services to Gain …Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Strategies for diversification (1972)Strategies for diversificationThe Concept of the Marketing Mix (1964)The Concept of the Marketing …A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Two decades of research on “masstige” marketing: A systematic literature review and future research agenda (2024)Two decades of research on “m…A game theory approach to selecting marketing-mix strategies (2021)A game theory approach to sel…Masstige marketing redefined and mapped (2015)Masstige marketing redefined …Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry (2013)Corporate Social Responsibili…A Review of Marketing Mix: 4Ps or More? (2009)A Review of Marketing Mix: 4P…Preparing industrial suppliers for customer integration (2005)Preparing industrial supplier…Adapting Mccarthy’s Four P’s for the Twenty-First Century (1999)Adapting Mccarthy’s Four P’s …The antecedents of consumer expectations of services: an empirical study across four industries (1997)The antecedents of consumer e…Effects of music in service environments: a field study (1996)Effects of music in service e…McCarthy’s 4Ps: Timeworn or Time-Tested? (1995)McCarthy’s 4Ps: Timeworn or T…Managing consumer expectations of low‐margin, high‐volume services (1995)Managing consumer expectation…A convergence of Western marketing mix concepts and oriental strategic thinking (1995)A convergence of Western mark…Marketing for Service Industries-A Revie (1993)Marketing for Service Industr…Consumer evaluation processes in a service letting (1993)Consumer evaluation processes…Pricing of Services: An Interdisciplinary Review (1991)Pricing of Services: An Inter…The Marketing Mix: Time for Reconceptualization (1989)The Marketing Mix: Time for R…Relation of Consumers' Buying Habits to Marketing Methods (1923)Principles of Marketing (1972)An empirical assessment of the SERVQUAL scale (1992)Relational Benefits in Services Industries: The Customer's Perspective (1998)Designing conceptual articles: four approaches (2020)Marketing Management: Analysis, Planning and Control (1973)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Marketing management: analysis. planning. implementation and control (2000)Marketing mix, customer value, and customer loyalty in social commerce (2017)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Atmospherics as a Marketing Tool (1974)A Service‐Orientated Approach to Marketing of Services (1978)The Nature and Determinants of Customer Expectations of Service (1993)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Blueprinting the service company (2002)The servitization of manufacturing (2013)Service innovation in product-centric firms: a multidimensional business model perspective (2014)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Critical Service Encounters: The Employee's Viewpoint (1994)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Research on corporate diversification: A synthesis (1989)Strategic Alliances: A Synthesis of Conceptual Foundations (1995)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)
this work references cited by second hop

References

  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1984Designing services that deliver1,272 cited
  • 1972Strategies for diversification1,257 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2012Production-Line Approach to Service534 cited

Cited by

  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 1996Effects of music in service environments: a field study224 cited
  • 1993Marketing for Service Industries-A Revie188 cited
  • 2015Masstige marketing redefined and mapped156 cited
  • 1999Adapting Mccarthy’s Four P’s for the Twenty-First Century135 cited
  • 1997The antecedents of consumer expectations of services: an empirical study across four industries123 cited
  • 2005Preparing industrial suppliers for customer integration

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

101 cited
  • 2013Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry62 cited
  • 2021A game theory approach to selecting marketing-mix strategies58 cited
  • 1993Consumer evaluation processes in a service letting57 cited
  • 1995Managing consumer expectations of low‐margin, high‐volume services55 cited
  • 1995A convergence of Western marketing mix concepts and oriental strategic thinking54 cited
  • 1991Pricing of Services: An Interdisciplinary Review49 cited
  • 1995McCarthy’s 4Ps: Timeworn or Time-Tested?47 cited
  • 1989The Marketing Mix: Time for Reconceptualization47 cited
  • 2024Two decades of research on “masstige” marketing: A systematic literature review and future research agenda40 cited