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Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist Economy
16 references·15 citing·41 second hop
Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist Economy (2005)Marketing in Chinese Small and Medium Ent…The institutional embeddedness of local inter-firm networks: a leverage for business creation (2002)The institutional embeddednes…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Organizational alignment as competitive advantage (1992)Organizational alignment as c…Interorganizational and Collective Strategies in Small Firms: Environmental Effects and Performance (1992)Interorganizational and Colle…European Journal of Marketing (1991)European Journal of MarketingThe Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Chinese Cultural Values: Their Dimensions and Marketing Implications (1988)Chinese Cultural Values: Thei…The psychology of the Chinese people (1987)The psychology of the Chinese…Catching Up, Forging Ahead, and Falling Behind (1986)Catching Up, Forging Ahead, a…Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Measuring organizational perf…The Marketing Imagination (1983)The Marketing ImaginationRepublic of China (1978)Republic of ChinaHow firms cope with social crisis: The mediating role of digital transformation as a strategic response to the COVID-19 pandemic (2023)How firms cope with social cr…Factors influence performance of B2B SMEs of emerging economies: view of owner-manager (2022)Factors influence performance…Explicating the impact of hierarchical CEO succession on small‐medium enterprises' performance and cash holdings (2020)Explicating the impact of hie…What differentiates successful strategic marketing among manufacturers in an emerging vs developed market? 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(1998)The C-OAR-SE procedure for scale development in marketing (2002)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1986Catching Up, Forging Ahead, and Falling Behind3,508 cited
  • 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1987The psychology of the Chinese people1,685 cited
  • 1983The Marketing Imagination961 cited
  • 1992Organizational alignment as competitive advantage872 cited
  • 1991European Journal of Marketing839 cited
  • 1988Chinese Cultural Values: Their Dimensions and Marketing Implications528 cited
  • 2002The institutional embeddedness of local inter-firm networks: a leverage for business creation382 cited
  • 1978Republic of China376 cited

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  • 1992Interorganizational and Collective Strategies in Small Firms: Environmental Effects and Performance290 cited
  • Cited by

    • 2006An institutional analysis of the new product development process of small and medium enterprises (SMEs) in China, Hong Kong and Taiwan62 cited
    • 2013An empirical investigation into international entry mode decision-making effectiveness55 cited
    • 2007Moving from Open Door to Go Global: China goes on the world stage50 cited
    • 2007New product development in Chinese SMEs48 cited
    • 2020Explicating the impact of hierarchical CEO succession on small‐medium enterprises' performance and cash holdings36 cited
    • 2007Exploring alternative strategic management paradigms in high-growth ethnic and non-ethnic family firms33 cited
    • 2011An investigation of marketing strategy, business environment and performance of construction SMEs in China27 cited
    • 2023How firms cope with social crisis: The mediating role of digital transformation as a strategic response to the COVID-19 pandemic19 cited
    • 2015Strategic marketing in times of recession versus growth: New Zealand manufacturers18 cited
    • 2018What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?17 cited
    • 2012Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs16 cited
    • 2022Factors influence performance of B2B SMEs of emerging economies: view of owner-manager14 cited
    • 2008Strategic marketing in Chinese manufacturing companies14 cited
    • 2008Yuan and marketing: The perception of Chinese owner-managers10 cited
    • 2008Strategie Marketing Practices: Their contribution to the competitive success of medium-sized manufacturing firms in New Zealand10 cited