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Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages
16 references·4 citing·51 second hop
Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages (2013)Being healthy or looking good? 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References

  • 1986The Elaboration Likelihood Model of Persuasion9,023 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,764 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,646 cited
  • 1998Representativeness, Relevance, and the Use of Feelings in Decision Making874 cited
  • 1994Adolescent Influence in Family Decision Making: A Replication with Extension481 cited
  • 1994An Integrative Framework for Understanding Two-Sided Persuasion407 cited
  • 2006Two-sided advertising: A meta-analysis322 cited
  • 1999Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages321 cited
  • 1991Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages232 cited
  • 1987Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change186 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 1989Manipulating Message Involvement in Advertising Research159 cited
  • 2007Understanding two‐sided persuasion: An empirical assessment of theoretical approaches149 cited
  • 1992Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences

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149 cited
  • 1981Atttudes and behavior: Implications of attitudes toward behavioral alternatives130 cited
  • 2010Body Consciousness Moderates the Effect of Message Framing on Intentions to Use Sunscreen48 cited
  • Cited by

    • 2016Form or function: Does focusing on body functionality protect women from body dissatisfaction when viewing media images?79 cited
    • 2021The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages57 cited
    • 2017Designing Skin Cancer Prevention Messages: Should We Emphasize Gains or Losses? Message Framing, Risk Type, and Prior Experience24 cited
    • 2024“I Will Exercise to Look Great!”: The Impact of Message Frame, Message Focus, and Age Label on Enhancing Older Adults’ Physical Activity Intentions6 cited