References

• 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
• 1981The Evolution of Cooperation20,055 cited
• 1985The Evolution of Cooperation6,321 cited
• 1989Cooperation and Competition: Theory and Research3,019 cited
• 1949A Theory of Co-operation and Competition2,214 cited
• 1977Breaking Free from Product Marketing2,056 cited
• 1983Classifying Services to Gain Strategic Marketing Insights1,994 cited
• 1981Effects of cooperative, competitive, and individualistic goal structures on achievement: A meta-analysis.1,592 cited
• 1973The Resolution of Conflict1,589 cited
• 1967The Resolution of Conflict1,166 cited
• 1982How to Design a Service1,077 cited
• 1983Emerging perspectives on services marketing1,018 cited
• 1987Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry977 cited
• 2017Communication Without Words879 cited
• 1979Where does the customer fit in a service operation?834 cited
• 1981Marketing Strategies and Organizational Structures for Service Firms