References

• 1968The Sacred Canopy: Elements of a Sociological Theory of Religion3,571 cited
• 1973Marketing Management: Analysis, Planning and Control2,439 cited
• 1975Marketing as Exchange1,648 cited
• 1986The Marketing Concept: What It Is and What It Is Not589 cited
• 1980The Marketing of Social Causes: The First 10 Years256 cited
• 1979Social Marketing: Its Ethical Dimensions126 cited
• 1994Managing the Welfare State : The Politics of Public Sector Management61 cited
• 1994Marketing in the public sector: Inappropriate or merely difficult?51 cited
• 1989The Use of Marketing Techniques by Churches: A National Survey30 cited
• 1993Practical marketing for schools30 cited
• 1985Delineating the Boundaries of Marketing16 cited
• 1993The Role of Marketing for Religious Organizations16 cited
• 1995Broadening the Marketing Concept to Churches12 cited
• 1995Clergy Evaluations of the Appropriateness of Marketing Activities8 cited

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