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The mechanisms of value co-creation
16 references·16 citing·30 second hopsampled
The mechanisms of value co-creation (2012)The mechanisms of value co-creationService as business logic: implications for value creation and marketing (2011)Service as business logic: im…A stakeholder perspective of the value proposition concept (2011)A stakeholder perspective of …Consumer Cocreation in New Product Development (2010)Consumer Cocreation in New Pr…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …Co-production and customer loyalty in financial services (2007)Co-production and customer lo…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Customer value propositions in business markets. (2006)Customer value propositions i…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Co‐creating unique value with customers (2004)Co‐creating unique value with…Customerization: The next revolution in mass customization (2001)Customerization: The next rev…Marketing in a postmodern world (1995)Marketing in a postmodern wor…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Value Co-Destruction: A Conceptual Review and Future Research Agenda (2023)Value Co-Destruction: A Conce…Micro-Level Mechanisms to Support Value Co-Creation for Design of Digital Services (2023)Micro-Level Mechanisms to Sup…Value co-creation in circular entrepreneurship: An exploratory study on born circular SMEs (2022)Value co-creation in circular…From customer value co-creation behaviour to customer perceived value (2021)From customer value co-creati…An integrative framework for managing customer value propositions (2021)An integrative framework for …Value propositions as market-shaping devices: A qualitative comparative analysis (2019)Value propositions as market-…Value co-creation in sport entertainment between internal and external stakeholders (2019)Value co-creation in sport en…Value co-creation in service marketing: A critical (re)view (2019)Value co-creation in service …Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration (2018)Value co-creation in an outso…Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design (2017)Value co-creation in web-base…The role of staff engagement in facilitating staff-led value co-creation (2017)The role of staff engagement …Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters (2016)Approaches to managing co-pro…Customer participation to co-create value in human transformative services: a study of higher education and health care services (2015)Customer participation to co-…Reverse use of customer data: implications for service-based business models (2014)Reverse use of customer data:…Co-innovation: the role of online communities (2014)Co-innovation: the role of on…From selling to supporting – Leveraging mobile services in the context of food retailing (2013)From selling to supporting – …SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)Value co-creation in service logic: A critical analysis (2011)Critical service logic: making sense of value creation and co-creation (2012)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Co-creation experiences: The next practice in value creation (2004)How Business Schools Lost Their Way (2005)Managing the co-creation of value (2007)The Impact of New Media on Customer Relationships (2010)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Institutions and axioms: an extension and update of service-dominant logic (2015)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)On value and value co-creation: A service systems and service logic perspective (2008)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
  • 2006Competing through service: Insights from service-dominant logic1,704 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 2010Consumer Cocreation in New Product Development1,367 cited
  • 2007Co-production and customer loyalty in financial services918 cited
  • 2011Service as business logic: implications for value creation and marketing895 cited
  • 2001Customerization: The next revolution in mass customization630 cited
  • 2006Customer value propositions in business markets.630 cited
  • 1995Marketing in a postmodern world573 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2011A stakeholder perspective of the value proposition concept424 cited
  • Cited by

    • 2017Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design103 cited
    • 2023Value Co-Destruction: A Conceptual Review and Future Research Agenda98 cited
    • 2018Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration86 cited
    • 2022Value co-creation in circular entrepreneurship: An exploratory study on born circular SMEs85 cited
    • 2013From selling to supporting – Leveraging mobile services in the context of food retailing81 cited
    • 2014Co-innovation: the role of online communities81 cited
    • 2019Value propositions as market-shaping devices: A qualitative comparative analysis73 cited
    • 2021An integrative framework for managing customer value propositions72 cited
    • 2014Reverse use of customer data: implications for service-based business models64 cited
    • 2015Customer participation to co-create value in human transformative services: a study of higher education and health care services62 cited
    • 2017The role of staff engagement in facilitating staff-led value co-creation59 cited
    • 2021From customer value co-creation behaviour to customer perceived value54 cited
    • 2016Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters51 cited
    • 2019Value co-creation in sport entertainment between internal and external stakeholders49 cited
    • 2019Value co-creation in service marketing: A critical (re)view41 cited
    • 2023Micro-Level Mechanisms to Support Value Co-Creation for Design of Digital Services41 cited