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The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising
16 references·4 citing·37 second hop
The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising (2004)The Impact of Perceived Humor, Product Ty…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising (2000)The Effects of Incongruity, S…Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis (1993)Identifying Global and Cultur…The Impact of Humor in Advertising: A Review (1992)The Impact of Humor in Advert…Advances in Consumer Research (1992)Advances in Consumer ResearchThe Humorous Message Taxonomy: A Framework for the Study of Humorous Ads (1991)The Humorous Message Taxonomy…A Better Advertising Planning Grid (1991)A Better Advertising Planning…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Advances in Consumer Research (1983)Advances in Consumer ResearchHow Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…A Profile of Responses to Commercials (1979)A Profile of Responses to Com…Current issues and research in advertising (1978)Current issues and research i…The role of incongruity and resolution in children's appreciation of cartoon humor (1972)The role of incongruity and r…THE ACT OF CREATION (1967)THE ACT OF CREATIONHow short film ads improve brand attitudes: The roles of viewing experiences and consumption visions (2022)How short film ads improve br…The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn? (2019)The emergence of a half-centu…HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT (2018)HUMOR EFFECTIVENESS IN SOCIAL…The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy (2009)The Effects of Culture and Pr…A circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)Measuring Consumer Involvement Profiles (1985)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The Use of Humor in the Workplace (2006)All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages (2007)A meta-analysis of humor in advertising (2008)Positive affect facilitates creative problem solving. (1987)The psychology of curiosity: A review and reinterpretation. (1994)Learning by Expanding (2014)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1967THE ACT OF CREATION2,631 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1978Current issues and research in advertising940 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1992The Impact of Humor in Advertising: A Review532 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis350 cited
  • 1991A Better Advertising Planning Grid310 cited
  • 2000The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising301 cited
  • 1991The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads254 cited
  • 1979A Profile of Responses to Commercials241 cited
  • 1972The role of incongruity and resolution in children's appreciation of cartoon humor

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211 cited

Cited by

  • 2019The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?53 cited
  • 2009The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy51 cited
  • 2018HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT49 cited
  • 2022How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions7 cited