Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Winning Number: Consumer Perceptions of Alpha-Numeric Brand Names

13 references·16 citing·51 second hop

FromToDepth

this work references cited by second hop

References

1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
1929A study in phonetic symbolism.1,014 cited
1990A Sociocultural Analysis of a Midwestern American Flea Market651 cited
1993European Journal of Marketing586 cited
1985Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement282 cited
1987Cultural variations in family beliefs about children's performance in mathematics: Comparisons among People's Republic of China, Chinese-American, and Caucasian-American families.249 cited
1988Sex Differences in Choice of College Science Majors144 cited
1986Trademark Strategy86 cited
20119 "TOUCHING GREATNESS: THE CENTRAL MIDWEST BARRY MANILOW FAN CLUB" (1991)78 cited
1991Trademark Strategy Revisited74 cited

Cited by

2012Marketing activity, blogging and sales213 cited
2011The Sources and Consequences of the Fluent Processing of Numbers

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

85 cited

2010How and when Alphanumeric Brand Names Affect Consumer Preferences83 cited

2013The role of position, type, and combination of sound symbolism imbeds in brand names64 cited

1999The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge54 cited

2013Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples52 cited

2009Brand related information as context: the impact of brand name characteristics on memory and choice50 cited

2009Measuring brand equity in the car market: a hedonic price analysis46 cited

2018Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market45 cited

2015A comprehensive framework of brand name classification45 cited

2016Private label brands in an emerging economy: an exploratory study in India42 cited

1997Chinese consumers’ perception of alpha-numeric brand names37 cited

2022The connotative meanings of sound symbolism in brand names: A conceptual framework35 cited

2012Does brand spelling influence memory? The case of auditorily presented brand names35 cited

1998The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods34 cited

2012Creating Global Brand Names: The Use of Sound Symbolism33 cited