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Click clack: examining the strategic and entrepreneurial brand vision of Under Armour
16 references·6 citing·42 second hop
Click clack: examining the strategic and entrepreneurial brand vision of Under Armour (2012)Click clack: examining the strategic and …Social entrepreneurship research: A source of explanation, prediction, and delight (2005)Social entrepreneurship resea…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Qualitative methods and analysis in organizational research : a practical guide (1998)Qualitative methods and analy…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility (1994)A Survey-Based Method for Mea…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Basics of Qualitative Research (1992)Basics of Qualitative ResearchManaging Brand Equity (1991)Managing Brand EquityProperties of Emerging Organizations (1988)Properties of Emerging Organi…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…The Marketing Imagination (1983)The Marketing ImaginationCompetitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Strategy formulation : analytical concepts (1978)Strategy formulation : analyt…“It's not just a job, it's a passion”: passions and motivations of sport entrepreneurs (2022)“It's not just a job, it's a …Mapping the strategic factor market for sport entrepreneurship (2017)Mapping the strategic factor …Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter? 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(1980)Economic Action and Social Structure: The Problem of Embeddedness (1985)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)2 How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship (2009)A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems (2015)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)Strategies for Theorizing from Process Data (1999)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Theory Construction in Qualitative Research (2012)The dominant logic: A new linkage between diversity and performance (1986)The resource‐based view within the conversation of strategic management (1992)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)
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References

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  • 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited
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  • 1998

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Qualitative methods and analysis in organizational research : a practical guide
817 cited

Cited by

  • 2017Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?128 cited
  • 2017Brand Management as an Internationalization Strategy for SME: A Multiple Case Study25 cited
  • 2017Mapping the strategic factor market for sport entrepreneurship22 cited
  • 2022“It's not just a job, it's a passion”: passions and motivations of sport entrepreneurs8 cited
  • 2015Entrepreneurship education in sports: Issues and challenges5 cited
  • 2013Entrepreneurship education in sport sciences : implications for curriculum development5 cited