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Achieving market segmentation from B2B sectorisation
14 references·8 citing·44 second hop
Achieving market segmentation from B2B sectorisation (2008)Achieving market segmentation from B2B se…How to research (2010)How to researchFinding the Right Job for Your Product (2007)Finding the Right Job for You…Rediscovering market segmentation. (2006)Rediscovering market segmenta…Segmentation: Identification, intuition, and implementation (2003)Segmentation: Identification,…Marketing knowledge and the value of segmentation (2002)Marketing knowledge and the v…Market Segmentation (2001)Market SegmentationMarket Segmentation: How to Do It, How to Profit from It (1998)Market Segmentation: How to D…A program for implementing market segmentation (1997)A program for implementing ma…The Market Segmentation Workbook: Target Marketing for Marketing Managers (1996)The Market Segmentation Workb…Marketing Management and Strategy (1994)Marketing Management and Stra…Market segmentation practices of industrial marketers (1993)Market segmentation practices…Evaluating market segmentation approaches (1984)Evaluating market segmentatio…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Market Segmentation: Concepts and Applications (1973)Market Segmentation: Concepts…Implementation of new segments in small- and medium-sized enterprises (SMEs) (2022)Implementation of new segment…A novel approach to market segmentation selection using artificial intelligence techniques (2022)A novel approach to market se…Telling the tale: applying a strategic brand storytelling process for STP planning (2021)Telling the tale: applying a …Structural topic modelling segmentation: a segmentation method combining latent content and customer context (2021)Structural topic modelling se…Multistage market segmentation: an exploration of B2B segment alignment (2016)Multistage market segmentatio…Performing market segmentation: a performative perspective (2014)Performing market segmentatio…The dark side of CRM: advantaged and disadvantaged customers (2013)The dark side of CRM: advanta…Segmenting technology markets: applying the nested approach (2011)Segmenting technology markets…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Issues and Advances in Segmentation Research (1978)Market Segmentation: A Review (1987)Customer relationship management (CRM) in e-government: a relational perspective (2004)Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Increasing sample size compensates for data problems in segmentation studies (2015)Handbook of Qualitative Research (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Mixed Method Research: Instruments, Validity, Reliability and Reporting Findings (2013)Interviewing as a Data Collection Method: A Critical Review (2014)Visual Methodologies in Qualitative Research (2017)A resource‐based view of the firm (1984)Self-Reports in Organizational Research: Problems and Prospects (1986)The Theory of the Growth of the Firm (1995)Making sense of market segmentation: a fashion retailing case (2007)Segmenting a market in the making: Industrial market segmentation as construction (2009)Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland (2012)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Marketing Management: Analysis, Planning and Control (1973)Segmentation of Markets Based on Customer Service (1990)Criteria guiding segmentation implementation: reviewing the evidence (1999)Analyzing the impact of the coronavirus crisis on business models (2020)Principles of Marketing (1972)Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns (1996)Balancing Theory and Practice (1998)The quantitative strategic planning matrix: a new marketing tool (2016)Crossing the Chasm (1991)The Origin and Evolution of New Businesses (2000)Spark Innovation through Empathic Design (2011)A Quantitative Framework for Managing Project Value, Risk, and Opportunity (2014)Using data to advance service: managerial issues and theoretical implications from action research (2017)Customer Complaints Analysis Using Text Mining and Outcome-Driven Innovation Method for Market-Oriented Product Development (2018)Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing (2000)Internal market orientation (2002)The criteria for successful services brands (2003)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The role of multichannel integration in customer relationship management (2004)The Environmental Values of Potential Ecotourists: A Segmentation Study (2007)Using two-step cluster analysis to identify homogeneous physical activity groups (2015)Strategic branding of destinations: a framework (2009)Audience segmentation and climate change communication: conceptual and methodological considerations (2014)
this work references cited by second hop

References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 2010How to research933 cited
  • 1994Marketing Management and Strategy496 cited
  • 2006Rediscovering market segmentation.299 cited
  • 1998Market Segmentation: How to Do It, How to Profit from It217 cited
  • 2007Finding the Right Job for Your Product156 cited
  • 2001Market Segmentation130 cited
  • 2002Marketing knowledge and the value of segmentation106 cited
  • 1984Evaluating market segmentation approaches97 cited
  • 1993Market segmentation practices of industrial marketers82 cited
  • 1997A program for implementing market segmentation80 cited
  • 1973Market Segmentation: Concepts and Applications74 cited
  • 2003Segmentation: Identification, intuition, and implementation73 cited
  • 1996The Market Segmentation Workbook: Target Marketing for Marketing Managers62 cited

Cited by

  • 2013The dark side of CRM: advantaged and disadvantaged customers66 cited
  • 2014Performing market segmentation: a performative perspective66 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2016Multistage market segmentation: an exploration of B2B segment alignment38 cited
  • 2021Structural topic modelling segmentation: a segmentation method combining latent content and customer context30 cited
  • 2022A novel approach to market segmentation selection using artificial intelligence techniques23 cited
  • 2022Implementation of new segments in small- and medium-sized enterprises (SMEs)19 cited
  • 2021Telling the tale: applying a strategic brand storytelling process for STP planning14 cited
  • 2011Segmenting technology markets: applying the nested approach13 cited