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An Evaluation of Marketing Practices in Banks in Ghana
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An Evaluation of Marketing Practices in Banks in Ghana (2001)An Evaluation of Marketing Practices in B…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…PRINCIPLES OF MARKETING: EUROPEAN EDITION (1996)PRINCIPLES OF MARKETING: EURO…Principles and Practice of Marketing (1996)Principles and Practice of Ma…Marketing Financial Services (1996)Marketing Financial ServicesMarketing culture and marketing effectiveness in service firms (1995)Marketing culture and marketi…The Consumer Rules? (1994)The Consumer Rules?Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Competitive positioning : the key to market success (1993)Competitive positioning : the…Marketing Strategy and Management (1992)Marketing Strategy and Manage…How Small Enterprises in Ghana Have Responded to Adjustment (1992)How Small Enterprises in Ghan…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Defining Marketing: A Market‐Oriented Approach (1989)Defining Marketing: A Market‐…Bank strategic management and marketing (1986)Bank strategic management and…Marketing Theory with a Strategic Orientation (1983)Marketing Theory with a Strat…Strategic Market Management (1984)Is Market Share All That It's Cracked up to Be? (1985)The difference between Chinese and Western negotiations (1998)Dealing with Resource Disadvantage: Generic Strategies for SMEs (1999)Branding as a Competitive Strategy for Demand Management in SMEs (2001)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)The Capabilities of Market-Driven Organizations (1994)Diffusion of Innovations 1 (2019)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Marketing Management: Analysis, Planning and Control (1973)Developing Buyer-Seller Relationships (1987)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer animosity: a literature review and a reconsideration of its measurement (2007)Exploring the adoption and processing of online holiday reviews: A grounded theory approach (2010)A blueprint for sustainability marketing (2015)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Market Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Innovativeness: Its antecedents and impact on business performance (2004)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Effects of innovation types on firm performance (2011)Criteria guiding segmentation implementation: reviewing the evidence (1999)Issues and challenges in the positioning of service brands: a review (1999)Firm size and sustainable performance in food supply chains: Insights from Greek SMEs (2014)
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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
  • 1983Marketing Theory with a Strategic Orientation507 cited
  • 1996Principles and Practice of Marketing424 cited
  • 1989Defining Marketing: A Market‐Oriented Approach406 cited
  • 1992Marketing Strategy and Management190 cited
  • 1993Competitive positioning : the key to market success121 cited
  • 1996PRINCIPLES OF MARKETING: EUROPEAN EDITION112 cited
  • 1995Marketing culture and marketing effectiveness in service firms108 cited
  • 1986Bank strategic management and marketing100 cited
  • 1992How Small Enterprises in Ghana Have Responded to Adjustment100 cited
  • 1996Marketing Financial Services96 cited
  • 1994

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The Consumer Rules?
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