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African Generation Y Students’ Mobile Advertising Usage
15 references·0 citing·49 second hop
African Generation Y Students’ Mobile Advertising Usage (2014)African Generation Y Students’ Mobile Adv…Longitudinal study of digital marketing strategies targeting Millennials (2012)Longitudinal study of digital…Is Your Residency Program Ready for Generation Y? (2010)Is Your Residency Program Rea…Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective (2009)Factors affecting consumers’ …Assessing the outcomes of Generation‐Y customers' loyalty (2009)Assessing the outcomes of Gen…What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets (2007)What is SMS advertising and w…Retailers' different value perceptions of mobile advertising service (2007)Retailers' different value pe…Implementing the legal criteria of meaningful consent in the concept of mobile advertising (2007)Implementing the legal criter…Consumers’ intentions to opt in to SMS advertising (2007)Consumers’ intentions to opt …Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand (2007)Consumer perceptions and atti…An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising (2007)An Empirical Study of the Dri…Analysis of the Actual Response Rates in Mobile Advertising (2006)Analysis of the Actual Respon…Generation Y: Thriving and Surviving With Generation Y at Work (2005)Generation Y: Thriving and Su…Demographics of Age: Generational and Cohort Confusion (2004)Demographics of Age: Generati…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…A Psychographic Analysis of Generation Y College Students (2001)A Psychographic Analysis of G…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models (2008)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)On the Use of the Mass Media for Important Things (1973)Utilization of mass communication by the individual (1974)Possessions and the Extended Self (1988)Generation Y female consumer decision‐making styles (2003)Sports Celebrity Influence On The Behavioral Intentions Of Generation Y (2004)What drives college-age Generation Y consumers? 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References

  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,196 cited
  • 2001A Psychographic Analysis of Generation Y College Students417 cited
  • 2012Longitudinal study of digital marketing strategies targeting Millennials374 cited
  • 2007An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising299 cited
  • 2007Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand215 cited
  • 2004Demographics of Age: Generational and Cohort Confusion214 cited
  • 2005Generation Y: Thriving and Surviving With Generation Y at Work184 cited
  • 2007What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets149 cited
  • 2009Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective142 cited
  • 2007Consumers’ intentions to opt in to SMS advertising127 cited
  • 2010Is Your Residency Program Ready for Generation Y?108 cited
  • 2009Assessing the outcomes of Generation‐Y customers' loyalty101 cited
  • 2007Retailers' different value perceptions of mobile advertising service57 cited
  • 2007Implementing the legal criteria of meaningful consent in the concept of mobile advertising17 cited

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2006
Analysis of the Actual Response Rates in Mobile Advertising
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