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Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach
16 references·16 citing·36 second hopsampled
Vertical Cooperative Advertising and Pricing Decisions in a Manufacturer-Retailer Supply Chain: A Game-Theoretic Approach (2014)Vertical Cooperative Advertising and Pric…A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A game theoretic approach to …Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)Co-op advertising and pricing…Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…Cooperative advertising, game theory and manufacturer–retailer supply chains (2002)Cooperative advertising, game…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…The power of trust in manufacturer-retailer relationships (1996)The power of trust in manufac…Price competition in a duopoly common retailer channel (1996)Price competition in a duopol…Price Competition in a Channel Structure with a Common Retailer (1991)Price Competition in a Channe…A Generalized Nash Solution for Two-Person Bargaining Games with Incomplete Information (1972)A Generalized Nash Solution f…The Bargaining Problem (1950)The Bargaining ProblemRevenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions (2020)Revenue management in a multi…Retailers’ competition and cooperation in a closed-loop green supply chain under governmental intervention and cap-and-trade policy (2020)Retailers’ competition and co…Impacts of government direct limitation on pricing, greening activities and recycling management in an online to offline closed loop supply chain (2019)Impacts of government direct …Pricing and advertising in a supply chain of perishable products under asymmetric information (2017)Pricing and advertising in a …Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents (2017)Cooperative advertising and o…Two-way product recovery in a closed-loop supply chain with variable markup under price and quality dependent demand (2016)Two-way product recovery in a…Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: A note (2016)Optimal production and distri…Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach (2016)Cooperative advertising and p…The role of fairness in competitive supply chain relationships: An experimental study (2015)The role of fairness in compe…The effect of risk sensitivity on a supply chain of mobile applications under a consignment contract with revenue sharing and quality investment (2015)The effect of risk sensitivit…Manufacturer's cooperative advertising, demand uncertainty, and information sharing (2015)Manufacturer's cooperative ad…Contract design in a supply chain considering price and quality dependent demand with customer segmentation (2015)Contract design in a supply c…Consignment contract for mobile apps between a single retailer and competitive developers with different risk attitudes (2015)Consignment contract for mobi…Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand (2014)Manufacturer's pricing strate…Cooperative Advertising Models in Supply Chain Management: A Review (2014)Cooperative Advertising Model…Cooperative advertising in a supply chain with retail competition (2014)Cooperative advertising in a …An Industry Equilibrium Analysis of Downstream Vertical Integration (1983)Managing Channel Profits (1983)Exploring the Implications of the Internet for Consumer Marketing (1997)A comparative analysis of greening policies across supply chain structures (2011)Green product design in supply chains under competition (2016)Optimal Advertising Policy under Dynamic Conditions (1962)Dynamic Noncooperative Game Theory (1982)Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)A survey of game-theoretic models of cooperative advertising (2014)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)A Quantity Discount Pricing Model to Increase Vendor Profits (1984)The Theory of Power and Conflict in Channels of Distribution (1984)A game theory approach in seller–buyer supply chain (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Contracting emission reduction for supply chains considering market low-carbon preference (2016)Other Solutions to Nash's Bargaining Problem (1975)The Theory of Industrial Organization (1988)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Incentive Compatibility and the Bargaining Problem (1979)THE JOINT‐DECISION TRAP: LESSONS FROM GERMAN FEDERALISM AND EUROPEAN INTEGRATION (1988)Covenants with and without a Sword: Self-Governance Is Possible (1992)Game-theoretic models and the role of information in bargaining. (1979)A Bargaining Model with Incomplete Information About Time Preferences (1985)Playing games for security: an efficient exact algorithm for solving Bayesian Stackelberg games (2008)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)A fresh meat almost ideal demand system incorporating negative TV press and advertising impact (2001)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Building Effective Online Marketplaces with Institution-Based Trust (2004)
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References

  • 1950The Bargaining Problem8,031 cited
  • 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
  • 1996The power of trust in manufacturer-retailer relationships993 cited
  • 1972A Generalized Nash Solution for Two-Person Bargaining Games with Incomplete Information580 cited
  • 1996Price competition in a duopoly common retailer channel363 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
  • 2002Cooperative advertising, game theory and manufacturer–retailer supply chains219 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited
  • 2008

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Co-op advertising and pricing models in manufacturer–retailer supply chains
197 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
  • Cited by

    • 2014Cooperative Advertising Models in Supply Chain Management: A Review117 cited
    • 2016Two-way product recovery in a closed-loop supply chain with variable markup under price and quality dependent demand110 cited
    • 2017Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents99 cited
    • 2014Cooperative advertising in a supply chain with retail competition91 cited
    • 2015The role of fairness in competitive supply chain relationships: An experimental study90 cited
    • 2019Impacts of government direct limitation on pricing, greening activities and recycling management in an online to offline closed loop supply chain90 cited
    • 2015The effect of risk sensitivity on a supply chain of mobile applications under a consignment contract with revenue sharing and quality investment86 cited
    • 2015Consignment contract for mobile apps between a single retailer and competitive developers with different risk attitudes83 cited
    • 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach82 cited
    • 2020Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions81 cited
    • 2020Retailers’ competition and cooperation in a closed-loop green supply chain under governmental intervention and cap-and-trade policy80 cited
    • 2015Contract design in a supply chain considering price and quality dependent demand with customer segmentation74 cited
    • 2014Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand73 cited
    • 2015Manufacturer's cooperative advertising, demand uncertainty, and information sharing66 cited
    • 2017Pricing and advertising in a supply chain of perishable products under asymmetric information61 cited
    • 2016Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: A note60 cited