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Marketing Mix Practices in the Cultural Industry
16 references·2 citing·49 second hop
Marketing Mix Practices in the Cultural Industry (2011)Marketing Mix Practices in the Cultural I…The Marketing Mix Revisited: Towards the 21st Century Marketing (2006)The Marketing Mix Revisited: …A relationship‐mediated theory of internal marketing (2003)A relationship‐mediated theor…Measuring Corporate Reputation (2002)Measuring Corporate ReputationA Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation (2002)A Social Actor Conception of …An investigation of marketing practice by firm size (2000)An investigation of marketing…Customer value change in industrial marketing relationships: A call for new strategies and research (1997)Customer value change in indu…Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Return on Quality (ROQ): Maki…Managing customer value: creating quality and service that customers can see (1994)Managing customer value: crea…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Marketing : concepts and strategies (1991)Marketing : concepts and stra…The Marketing Concept: Putting the Theory into Practice (1990)The Marketing Concept: Puttin…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…Success factors in product innovation (1987)Success factors in product in…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Basic Marketing: A Managerial Approach (1969)Basic Marketing: A Managerial…Analysis and Optimization of Internal Factors of Cultural Industry Management Based on Structural Equation Model (2022)Analysis and Optimization of …Strategic and Digital Marketing in Cultural Institutions and the Impact of the Covid-19 Pandemic – A Comparative Analysis of Two Case Studies (2021)Strategic and Digital Marketi…SAPPHO updated - project SAPPHO phase II (1974)The Dimensions of Industrial New Product Success and Failure (1979)SAPPHO updated — project SAPPHO phase II (1993)In search of project classification: a non-universal approach to project success factors (1998)Knowledge networks in new product development projects: A transactive memory perspective (2005)Market Orientation and the New Product Paradox (2005)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Relationship between Perceptions of Corporate Citizenship and Organizational Commitment (2004)Corporate reputation: Meaning and measurement (2005)Forging an Identity: An Insider-outsider Study of Processes Involved in the Formation of Organizational Identity (2010)Mind, Self, and Society (2015)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Motivation and Personality (1997)Learning orientation and market orientation (2005)Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge (2009)Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value (2010)Marketing Management: Analysis, Planning and Control (1973)Breaking Free from Product Marketing (1977)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A current overview of consumer neuroscience (2008)A Review of Marketing Mix: 4Ps or More? 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References

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  • 1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 2002A Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation858 cited
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  • 1997Customer value change in industrial marketing relationships: A call for new strategies and research414 cited
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  • 2000An investigation of marketing practice by firm size307 cited
  • 1990The Marketing Concept: Putting the Theory into Practice238 cited

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2003
A relationship‐mediated theory of internal marketing
237 cited

Cited by

  • 2021Strategic and Digital Marketing in Cultural Institutions and the Impact of the Covid-19 Pandemic – A Comparative Analysis of Two Case Studies11 cited
  • 2022Analysis and Optimization of Internal Factors of Cultural Industry Management Based on Structural Equation Model3 cited