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IMC: Has anything really changed? A new perspective on an old definition
16 references·12 citing·40 second hop
IMC: Has anything really changed? A new perspective on an old definition (2009)IMC: Has anything really changed? A new p…Interactions in virtual customer environments: Implications for product support and customer relationship management (2007)Interactions in virtual custo…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Whither Services Marketing? (2004)Whither Services Marketing?The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Principles of Corporate Communication (1995)Principles of Corporate Commu…Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …European Journal of Marketing (1991)European Journal of MarketingBasic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Principles of Marketing (1972)Principles of MarketingThe Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorThe Concept of the Marketing Mix (1964)The Concept of the Marketing …The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market (2022)The role of advertising, dist…Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace (2022)Mapping the literature of int…A Strategic Integrated Communication Framework for Child Protection Organizations in South Africa (2022)A Strategic Integrated Commun…How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship (2019)How to achieve true integrati…A process view of the role of integrated marketing communications during brand crises (2019)A process view of the role of…The internal and external challenges facing clients in implementing IMC (2017)The internal and external cha…Functional silos, integration & encroachment in internal communication (2017)Functional silos, integration…Improving integrated marketing communications practices: A comparison of objectives and results (2015)Improving integrated marketin…The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations’ future (2013)The public relations contribu…Strategic integrated communication: An alternative perspective of integrated marketing communication? (2013)Strategic integrated communic…Corporate branding: Where are we? A systematic communication-based inquiry (2013)Corporate branding: Where are…‘IMC is dead. Long live IMC’: Academics' versus practitioners' views (2011)‘IMC is dead. Long live IMC’:…Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The Structure of Scientific Revolutions (1963)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Adopting a service logic for marketing (2006)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)From goods to service(s): Divergences and convergences of logics (2008)The Discovery of Grounded Theory (2017)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)Managing the co-creation of value (2007)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1972Principles of Marketing5,587 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 2004Whither Services Marketing?1,242 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1991European Journal of Marketing839 cited
  • 1995Principles of Corporate Communication767 cited
  • 2007Interactions in virtual customer environments: Implications for product support and customer relationship management687 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm

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669 cited

Cited by

  • 2013Corporate branding: Where are we? A systematic communication-based inquiry58 cited
  • 2019How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship49 cited
  • 2011‘IMC is dead. Long live IMC’: Academics' versus practitioners' views47 cited
  • 2015Improving integrated marketing communications practices: A comparison of objectives and results36 cited
  • 2022The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market34 cited
  • 2017Functional silos, integration & encroachment in internal communication32 cited
  • 2013Strategic integrated communication: An alternative perspective of integrated marketing communication?28 cited
  • 2019A process view of the role of integrated marketing communications during brand crises24 cited
  • 2017The internal and external challenges facing clients in implementing IMC21 cited
  • 2022Mapping the literature of integrated marketing communications: A scientometric analysis using CiteSpace17 cited
  • 2022A Strategic Integrated Communication Framework for Child Protection Organizations in South Africa14 cited
  • 2013The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations’ future14 cited