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Incorporating Customer Lifetime Value Into Marketing Simulation Games
16 references·0 citing·38 second hop
Incorporating Customer Lifetime Value Into Marketing Simulation Games (2009)Incorporating Customer Lifetime Value Int…Advances in Consumer Research (2025)Advances in Consumer ResearchCustomer-centered brand management. (2004)Customer-centered brand manag…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…Customer Equity: Building and Managing Relationships as Valuable Assets (2002)Customer Equity: Building and…Beyond Effective Frequency Evaluating media schedules using frequency value planning (2002)Beyond Effective Frequency Ev…Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Driving Customer Equity, How …Customer Equity: Building and Managing Relationships As Valuable Assets (2001)Customer Equity: Building and…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…After the Sale is Over... (1983)After the Sale is Over...How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Building Implementable Marketing Models (1979)Building Implementable Market…Building Implementable Marketing Models (1978)Building Implementable Market…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Creating Enduring Customer Value (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)Effects of Interactivity on Website Involvement and Purchase Intention (2010)Customer engagement: the construct, antecedents, and consequences (2016)Measuring Consumer Involvement Profiles (1985)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)A meta-analysis of humor in advertising (2008)The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)The relationship marketing process: communication, interaction, dialogue, value (2004)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
  • 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy464 cited
  • 1983After the Sale is Over...412 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 2002Customer Equity: Building and Managing Relationships as Valuable Assets293 cited
  • 2004Customer-centered brand management.209 cited
  • 1978Building Implementable Marketing Models149 cited
  • 1979Building Implementable Marketing Models58 cited
  • 2002

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Beyond Effective Frequency Evaluating media schedules using frequency value planning
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