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What Makes Groupon Promotions Profitable for Businesses?
16 references·12 citing·46 second hop
What Makes Groupon Promotions Profitable for Businesses? (2011)What Makes Groupon Promotions Profitable …Satisfaction: A Behavioral Perspective on the Consumer (2010)Satisfaction: A Behavioral Pe…Customer Metrics and Their Impact on Financial Performance (2006)Customer Metrics and Their Im…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Response Rate and Response Qu…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…THE EFFECTS OF EMPLOYEE SATISFACTION, ORGANIZATIONAL CITIZENSHIP BEHAVIOR, AND TURNOVER ON ORGANIZATIONAL EFFECTIVENESS: A UNIT‐LEVEL, LONGITUDINAL STUDY (2001)THE EFFECTS OF EMPLOYEE SATIS…Habits as knowledge structures: Automaticity in goal-directed behavior. (2000)Habits as knowledge structure…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Linking service climate and customer perceptions of service quality: Tests of a causal model. (1998)Linking service climate and c…Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior. (1998)Habit and intention in everyd…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…The loyalty effect: the hidden force behind growth, profits, and lasting value (1996)The loyalty effect: the hidde…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…Retail Pricing and Advertising Strategies (1994)Retail Pricing and Advertisin…Consumer Price and Promotion Expectations: An Experimental Study (1992)Consumer Price and Promotion …Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Empirical decomposition of customer responses to discount coupons in online FMCG retailing (2020)Empirical decomposition of cu…Daily-deal market with consumer retention: Price discrimination or quality differentiation (2020)Daily-deal market with consum…Factors affecting website continuance intention: a study of Indian travel websites (2019)Factors affecting website con…A business model approach towards the understanding of daily deals within Internet distribution systems (2019)A business model approach tow…Examination of Restaurants Online Pricing Strategies: A Game Analytical Approach (2017)Examination of Restaurants On…Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce (2017)Do your social media lead you…The effect of social and ambient factors on impulse purchasing behavior in social commerce (2016)The effect of social and ambi…Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis (2016)Strategic Revenue Sharing wit…Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon (2016)Local Market Characteristics …Exploring group-buying platforms for restaurant revenue management (2015)Exploring group-buying platfo…The Role of Discount Vouchers in Market with Customer Valuation Uncertainty (2014)The Role of Discount Vouchers…Consumers' Motivations and Daily Deal Promotions (2014)Consumers' Motivations and Da…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Nature and Operation of Attitudes (2001)Reflective and Impulsive Determinants of Social Behavior (2004)The theory of planned behaviour: Reactions and reflections (2011)Exchange and Power in Social Life. 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References

  • 1998Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior.3,476 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 1998Linking service climate and customer perceptions of service quality: Tests of a causal model.1,716 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 2001THE EFFECTS OF EMPLOYEE SATISFACTION, ORGANIZATIONAL CITIZENSHIP BEHAVIOR, AND TURNOVER ON ORGANIZATIONAL EFFECTIVENESS: A UNIT‐LEVEL, LONGITUDINAL STUDY1,277 cited
  • 2000Habits as knowledge structures: Automaticity in goal-directed behavior.933 cited
  • 2006Customer Metrics and Their Impact on Financial Performance916 cited
  • 2010Satisfaction: A Behavioral Perspective on the Consumer892 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 2004Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study835 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1996The loyalty effect: the hidden force behind growth, profits, and lasting value526 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

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445 cited
  • 1994Retail Pricing and Advertising Strategies434 cited
  • 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
  • Cited by

    • 2017Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce162 cited
    • 2016Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon84 cited
    • 2016The effect of social and ambient factors on impulse purchasing behavior in social commerce42 cited
    • 2015Exploring group-buying platforms for restaurant revenue management38 cited
    • 2014The Role of Discount Vouchers in Market with Customer Valuation Uncertainty32 cited
    • 2020Empirical decomposition of customer responses to discount coupons in online FMCG retailing30 cited
    • 2020Daily-deal market with consumer retention: Price discrimination or quality differentiation20 cited
    • 2017Examination of Restaurants Online Pricing Strategies: A Game Analytical Approach15 cited
    • 2019Factors affecting website continuance intention: a study of Indian travel websites14 cited
    • 2016Strategic Revenue Sharing with Daily Deal Sites: A Competitive Analysis14 cited
    • 2014Consumers' Motivations and Daily Deal Promotions11 cited
    • 2019A business model approach towards the understanding of daily deals within Internet distribution systems8 cited