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Application of neural network in market segmentation: A review on recent trends
16 references·0 citing·38 second hop
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1972Principles of Marketing5,587 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1984Strategic Market Management1,271 cited
  • 2002Bayesian neural network learning for repeat purchase modelling in direct marketing218 cited
  • 1996Segmentation and Positioning for Strategic Marketing Decisions195 cited
  • 2004A purchase-based market segmentation methodology189 cited
  • 2003An intelligent system for customer targeting: a data mining approach160 cited
  • 2005Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms154 cited
  • 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer145 cited
  • 2002A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network117 cited
  • 2008An intelligent market segmentation system using k-means and particle swarm optimization115 cited
  • 2002Capturing Housing Market Segmentation: An Alternative Approach based on Neural Network Modelling115 cited

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2002
Retail segmentation using artificial neural networks
109 cited
  • 2006A dynamic segmentation approach for targeting and customizing direct marketing campaigns108 cited
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