References

• 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
• 1997Lean Thinking—Banish Waste and Create Wealth in your Corporation3,375 cited
• 1992The Changing Role of Marketing in the Corporation2,773 cited
• 1973Marketing Management: Analysis, Planning and Control2,439 cited
• 1980Strategic Management: A New View of Business Policy and Planning.1,103 cited
• 1985Three Models of Strategy741 cited
• 1991Evolution of the Marketing Organization: New Forms for Turbulent Environments625 cited
• 1994Marketing Management and Strategy496 cited
• 1992The intelligent enterprise a new paradigm452 cited
• 1991Marketing is everything.347 cited
• 1983Marketing Strategy: New Directions for Theory and Research333 cited
• 1991Global strategic management: Impact on the new frontiers of strategy research232 cited
• 1995The network paradigm and the marketing organization155 cited
• 1992Marketing's Contribution to Strategy: The View from a Different Looking Glass149 cited
• 2009Market-led strategic change : transforming the process of going to market85 cited