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The R&D-marketing interface in high-technology firms
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The R&D-marketing interface in high-technology firms (1985)The R&D-marketing interface in high-techn…Identifying industrial new product success: Project NewProd (1979)Identifying industrial new pr…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An investigation of the role of communication in IT projects (2013)An investigation of the role …Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance (2012)Organizational Learning and C…Interpersonal trust between marketing and R&D during new product development projects (2007)Interpersonal trust between m…Does Collaboration Between Sales and Marketing Affect Business Performance? 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References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1979Identifying industrial new product success: Project NewProd317 cited

Cited by

  • 1996National Culture and New Product Development: An Integrative Review316 cited
  • 1997An Exploratory Investigation of Organizational Antecedents to New Product Success223 cited
  • 2002Product innovation input and outcome: moderating effects of the innovation process203 cited
  • 1997An Empirical Study of the Relationships among Co‐location, Integration, Performance, and Satisfaction173 cited
  • 1990Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates162 cited
  • 1992The R&D-marketing interface in Japanese high-technology firms162 cited
  • 2005Infusing flexibility into business-to-business firms: A contingency theory and resource-based view perspective and practical implications160 cited
  • 1988The Credibility–Cooperation Connection at the R&D‐Marketing Interface157 cited
  • 2007Interpersonal trust between marketing and R&D during new product development projects144 cited
  • 1985R & D and marketing dialogue in high-tech firms122 cited
  • 2012Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance115 cited
  • 2007Does Collaboration Between Sales and Marketing Affect Business Performance?

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114 cited
  • 1990An anlysis of the use of extrafunctional information by R&D and marketing personnel: Review and model114 cited
  • 1993Reducing conflict between marketing and manufacturing111 cited
  • 1990Improving R&D/Marketing relations: R&D's perspective106 cited
  • 2013An investigation of the role of communication in IT projects97 cited