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The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma
16 references·0 citing·30 second hop
The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma (1991)The Marketing Concept as the Foundation o…The fundamentals of marketing (2010)The fundamentals of marketingFoundations of Marketing (2005)Foundations of MarketingManagement International Review (2004)Management International Revi…The rediscovery of the marketing concept (1988)The rediscovery of the market…Top Management's Concerns about Marketing: Issues for the 1980's (1981)Top Management's Concerns abo…The Impact of the Marketing Concept on New Product Planning (1980)The Impact of the Marketing C…Beyond the marketing concept (1979)Beyond the marketing conceptBasic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…How market research discourages major innovation (1974)How market research discourag…The Present Status of The Marketing Concept (1972)The Present Status of The Mar…Principles of Marketing (1972)Principles of MarketingFundamentals of Marketing (1972)Fundamentals of MarketingThe Faltering Marketing Concept (1971)The Faltering Marketing Conce…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Marketers' Attitudes toward the Marketing Concept (1971)Marketers' Attitudes toward t…Making the marketing concept work (1959)Making the marketing concept …Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Innovative Behavior and Communication (1972)The Role of Market Information in New Product Success/Failure (1997)The impact of market orientation on product innovativeness and business performance (2003)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)The determinants of Chinese outward foreign direct investment (2007)Career Orientations of MIS Employees: An Empirical Analysis (1991)Measuring market orientation: A multi‐factor, multi‐item approach (1994)A synthesis of contemporary market orientation perspectives (2001)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Market orientation, service quality and business profitability: a conceptual model and empirical evidence (1998)Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)Market segmentation (1987)Learning and novelty of innovation in established manufacturing SMEs (2008)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)Taxonomic efforts in the description of leader behavior: A synthesis and functional interpretation (1991)Market orientation: Review, refinement, and roadmap (1996)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 2004Management International Review2,650 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 1959Making the marketing concept work429 cited
  • 1972The Present Status of The Marketing Concept364 cited
  • 2010The fundamentals of marketing247 cited
  • 1980The Impact of the Marketing Concept on New Product Planning208 cited
  • 1971Marketers' Attitudes toward the Marketing Concept207 cited
  • 1979Beyond the marketing concept202 cited
  • 1971The Faltering Marketing Concept200 cited
  • 1981Top Management's Concerns about Marketing: Issues for the 1980's195 cited
  • 2005Foundations of Marketing153 cited
  • 1972Fundamentals of Marketing146 cited
  • 1974How market research discourages major innovation141 cited

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