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Sales Force Sizing and Deployment Using a Decision Calculus Model at Syntex Laboratories
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References

  • 2004Models and Managers: The Concept of a Decision Calculus809 cited

Cited by

  • 1995A Three-Stage Model of Industrial Trade Show Performance182 cited
  • 1997Generalizing about Trade Show Effectiveness: A Cross-National Comparison153 cited
  • 2005The role of seeding in multi-market entry80 cited
  • 1996Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking79 cited
  • 2008The dynamics of quality costs in continuous improvement65 cited
  • 2001Sales-Force Decision Models: Insights from 25 Years of Implementation65 cited
  • 2002B2B sales force productivity: applications of revenue management strategies to sales management45 cited
  • 2004Comments on “Models and Managers: The Concept of a Decision Calculus”45 cited
  • 2002Bridging the marketing theory–practice gap with marketing engineering43 cited
  • 2001Sales-Force Decision Models: Insights from 25 Years of Implementation41 cited
  • 1994Marketing Science’s Pilgrimage to the Ivory Tower40 cited
  • 2000Broadening the perspective on marketing decision models38 cited
  • 1996The Teachers' Forum: Management Science with Spreadsheets for MBAs at Indiana University34 cited
  • 2008

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Models for Sales Management Decisions
34 cited
  • 2023A theory of predictive sales analytics adoption32 cited
  • 2004Optimizing time limits in retail promotions: an email application30 cited