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The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers
14 references·16 citing·42 second hop
The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers (2011)The Influence of Brand Loyalty on Cosmeti…Integrated Marketing Communications (2005)Integrated Marketing Communic…Fashion from concept to consumer (2005)Fashion from concept to consu…Integrated Marketing Communications (2004)Integrated Marketing Communic…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Relationship selling and customer loyalty: an empirical investigation (2000)Relationship selling and cust…The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries (1997)The Attitudes Underlying Pref…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…International Journal of Retail & Distribution Management (1992)International Journal of Reta…A National Customer Satisfaction Barometer: The Swedish Experience (1992)A National Customer Satisfact…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Decision‐Making Styles as a Function of Individual Learning Styles (1990)Consumer Decision‐Making Styl…A Methodology for Profiling Consumers' Decision‐Making Styles (1986)A Methodology for Profiling C…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorThe Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety, Ethicality, and Sustainability Attributes of Cosmetic Products (2024)The Clean Beauty Trend Among …International Students’ Nostalgic Behaviour towards the Purchase of Products and Services (2023)International Students’ Nosta…Media and group influence on Generation Y consumers’ attitudes towards beauty products (2021)Media and group influence on …Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea (2021)Determinants of customer bran…The Influence of Quality on Consumers’ Purchase Intention between Local and Multinational Cosmetic Firm (2020)The Influence of Quality on C…Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach (2020)Does It Matter Who Exhibits M…The impact of age on the customers buying behaviour and attitude to price (2019)The impact of age on the cust…THE ROLE OF BRAND IMAGE MEDIATING THE EFFECT OF PRODUCT QUALITY ON REPURCHASE INTENTION (2018)THE ROLE OF BRAND IMAGE MEDIA…Effect of Brand Loyalty on Purchase Intention in Cosmetics Industry (2018)Effect of Brand Loyalty on Pu…A model of mobile payment usage among Arab consumers (2018)A model of mobile payment usa…Repurchase intention of Korean beauty products among Taiwanese consumers (2017)Repurchase intention of Korea…Factor that influences consumers' brand loyalty towards cosmetic products (2016)Factor that influences consum…The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power (2015)The effect of packaging and b…Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers (2015)Gender-based differences in u…Expressing herself through brands: the Arab woman’s perspective (2015)Expressing herself through br…Studying brand loyalty in the cosmetics industry (2012)Studying brand loyalty in the…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The psychology of interpersonal relations. 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(2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives (2005)Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open Innovation (2021)Digitalization and environment governance: does internet development reduce environmental pollution? (2022)
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References

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  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
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Cited by

  • 2015Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers

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103 cited
  • 2020Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach80 cited
  • 2017Repurchase intention of Korean beauty products among Taiwanese consumers75 cited
  • 2018A model of mobile payment usage among Arab consumers64 cited
  • 2024The Clean Beauty Trend Among Millennial and Generation Z Consumers: Assessing the Safety, Ethicality, and Sustainability Attributes of Cosmetic Products46 cited
  • 2021Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea44 cited
  • 2016Factor that influences consumers' brand loyalty towards cosmetic products33 cited
  • 2015The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power30 cited
  • 2018Effect of Brand Loyalty on Purchase Intention in Cosmetics Industry28 cited
  • 2012Studying brand loyalty in the cosmetics industry27 cited
  • 2019The impact of age on the customers buying behaviour and attitude to price26 cited
  • 2018THE ROLE OF BRAND IMAGE MEDIATING THE EFFECT OF PRODUCT QUALITY ON REPURCHASE INTENTION22 cited
  • 2021Media and group influence on Generation Y consumers’ attitudes towards beauty products20 cited
  • 2020The Influence of Quality on Consumers’ Purchase Intention between Local and Multinational Cosmetic Firm20 cited
  • 2015Expressing herself through brands: the Arab woman’s perspective19 cited
  • 2023International Students’ Nostalgic Behaviour towards the Purchase of Products and Services17 cited