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Brand Equity Management in a Multichannel, Multimedia Retail Environment
16 references·16 citing·34 second hopsampled
Brand Equity Management in a Multichannel, Multimedia Retail Environment (2010)Brand Equity Management in a Multichannel…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…The future of competition: co-creating unique value with customers (2004)The future of competition: co…Co‐creating unique value with customers (2004)Co‐creating unique value with…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value (2000)The Effects of Extrinsic Prod…E-Commerce (2000)E-CommerceStrategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Managing Brand Equity (1991)Managing Brand EquityEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…The role of brand experience, brand resonance and brand trust in luxury consumption (2022)The role of brand experience,…Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction (2021)Consumer retention through ph…A global perspective on the marketing mix across time and space (2021)A global perspective on the m…The omni-channel approach: A utopia for companies? (2020)The omni-channel approach: A …The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)The influence of perceived so…Build touchpoints and they will come: transitioning to omnichannel retailing (2018)Build touchpoints and they wi…Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment (2017)Understanding loyalty in mult…Factors affecting college students’ brand loyalty toward fast fashion (2017)Factors affecting college stu…Marketing innovation: A consequence of competitiveness (2016)Marketing innovation: A conse…Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights (2015)Hotels’ dependency on online …Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude (2015)Do social networking sites co…Fashion retailing – past, present and future (2014)Fashion retailing – past, pre…Enhancing online brand experiences: An application of congruity theory (2014)Enhancing online brand experi…Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD (2014)Customer Response to Web Site…Social media's slippery slope: challenges, opportunities and future research directions (2013)Social media's slippery slope…On Brands and Word of Mouth (2013)On Brands and Word of MouthThe Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)A review and meta-analysis of country-of-origin research (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Customer Engagement (2011)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2000E-Commerce937 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands

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805 cited
  • 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
  • Cited by

    • 2013On Brands and Word of Mouth460 cited
    • 2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge400 cited
    • 2013Social media's slippery slope: challenges, opportunities and future research directions368 cited
    • 2016Marketing innovation: A consequence of competitiveness273 cited
    • 2014Enhancing online brand experiences: An application of congruity theory198 cited
    • 2015Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude151 cited
    • 2017Factors affecting college students’ brand loyalty toward fast fashion142 cited
    • 2014Fashion retailing – past, present and future136 cited
    • 2018Build touchpoints and they will come: transitioning to omnichannel retailing133 cited
    • 2017Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment124 cited
    • 2015Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: Three country insights121 cited
    • 2021A global perspective on the marketing mix across time and space120 cited
    • 2022The role of brand experience, brand resonance and brand trust in luxury consumption117 cited
    • 2020The omni-channel approach: A utopia for companies?111 cited
    • 2014Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD108 cited
    • 2021Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction103 cited