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How Affective Commitment Boosts Guest Loyalty (and Promotes Frequent-guest Programs)

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References

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1997Loyalty programs and their impact on repeat-purchase loyalty patterns791 cited
2002Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels570 cited
2002Evoking Emotion: Affective Keys to Hotel Loyalty

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401 cited

2002Dimensions of customer loyalty: separating friends from well wishers321 cited

2002Dimensions of Customer Loyalty263 cited

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2019Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector171 cited
2014The Roles of Value, Satisfaction, and Commitment in the Effect of Service Quality on Customer Loyalty in Hong Kong–Style Tea Restaurants167 cited
2017A Model of Memorable Tourism Experience: The Effects on Satisfaction, Affective Commitment, and Storytelling161 cited
2012Customer loyalty marketing research: A comparative approach between hospitality and business journals159 cited
2018Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer‐company identification and affective commitment153 cited
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