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Viral marketing: Motivations to forward online content

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1958FIRO, A Three-Dimensional Theory of Interpersonal Behavior720 cited

Cited by

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2014Persuasive messages, popularity cohesion, and message diffusion in social media marketing432 cited
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2012Social Media in an Alternative Marketing Communication Model292 cited
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2016Branding with social media: User gratifications, usage patterns, and brand message content strategies218 cited
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