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Predicting Purchase Behaviour

3 references·16 citing·46 second hop

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References

1979Purchase Intentions and Purchase Behavior408 cited
1959On the Predictive Value of Consumer Intentions and Attitudes100 cited
1965Subjective Probabilities and Buying Intentions40 cited

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1994The Accuracy of the Juster Scale for Predicting Purchase Rates of Branded, Fast-Moving Consumer Goods61 cited
2004Testing Dick and Basu'S Customer Loyalty Model61 cited
2003Brand Salience and Customer Defection in Subscription Markets47 cited
2010Brand salience for fast-moving consumer goods: An empirically based model47 cited
2013Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers45 cited
2001Brand positioning in financial services: A longitudinal test to find the best brand position43 cited
2005

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Segmenting retail banking customers

36 cited

2000The Effectiveness of Tensile Pricing Tactics in the Advertising of Services19 cited

1992Predicting the Demand for Frequently Purchased Items17 cited

2011An Empirical Investigation of Consumer Resistance to Green Product Innovation17 cited

2003Evaluating New Zealand sports stars as celebrity endorsers : intriguing results16 cited