References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997The Psychology of Attitudes7,143 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
• 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
• 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
• 2002Building Brand Equity through Corporate Societal Marketing944 cited
• 1999The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment838 cited
• n.d.COMPORTAMENTO DO CONSUMIDOR780 cited
• 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy711 cited
• 1974Intrinsic versus extrinsic cues as determinants of perceived product quality.385 cited
• 1989The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research260 cited
• 2003The marketing book224 cited
• 1990On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis214 cited
• 1991Measurement, design, and analysis: An integrated approach, Student ed.51 cited