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Experimental Study of Consumer Behavior Conformity and Independence

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References

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2009The moderating influence of hedonic consumption in an extended theory of planned behaviour46 cited
1967Laboratory Experiments in Marketing: The Experimenter Effect24 cited
1967Behavioral Experiment in Two-Person Bargaining21 cited
2002

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Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore

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2006Divergence in cultural practices: Tastes as signals of identity12 cited

2022Determinations of system justification versus psychological reactance consumer behaviours in online taboo markets11 cited

1990Family life cycle differences for shopping styles, information use, and decision-making11 cited

1982Influence of other people on consumer attributions toward brand and person11 cited