SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Segmenting Markets with Conjoint Analysis
8 references·16 citing·41 second hop
Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjoint AnalysisProduct Positioning Under Price Competition (1990)Product Positioning Under Pri…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …A Customer-Oriented Approach for Determining Market Structures (1984)A Customer-Oriented Approach …Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…A new approach to market segmentation (1977)A new approach to market segm…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach (2016)Exploring the comparative imp…Designing e-government services: key service attributes and citizen preference structures (2011)Designing e-government servic…Automated Marketing Research Using Online Customer Reviews (2011)Automated Marketing Research …ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS (2009)ISOMORPHIC PERMUTED EXPERIMEN…Authenticity in mature seaside resorts (2008)Authenticity in mature seasid…Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach (2007)Overcoming Online Information…Incentive-Aligned Conjoint Analysis (2005)Incentive-Aligned Conjoint An…A cross-validity comparison of rating-based and choice-based conjoint analysis models (2004)A cross-validity comparison o…Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery (2002)Hierarchical Bayes versus Fin…Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Thirty Years of Conjoint Anal…ASSESSING COMPANY EMPLOYMENT IMAGE: AN EXAMPLE IN THE FAST FOOD INDUSTRY (1999)ASSESSING COMPANY EMPLOYMENT …Metric Conjoint Segmentation Methods: A Monte Carlo Comparison (1996)Metric Conjoint Segmentation …Market segmentation with choice-based conjoint analysis (1995)Market segmentation with choi…Concomitant variable latent class models for conjoint analysis (1994)Concomitant variable latent c…Commercial use of conjoint analysis in Europe: Results and critical reflections (1994)Commercial use of conjoint an…Latent class metric conjoint analysis (1992)Latent class metric conjoint …Commercial Use of Conjoint Analysis: An Update (1989)Psychometric Methods in Marketing Research: Part I, Conjoint Analysis (1995)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)The Presentation of Self in Everyday Life. (1956)Social Behavior: Its Elementary Forms (1963)Work and motivation (1964)Strangers on a Plane: Context-Dependent Willingness to Divulge Sensitive Information (2010)Privacy Concerns Versus Desire for Interpersonal Awareness in Driving the Use of Self-Disclosure Technologies: The Case of Instant Messaging in Two Cultures (2011)State of the Information Privacy Literature: Where Are We Now and Where Should We Go? (2011)Measuring utility by a single-response sequential method (1964)Attention by design: Using attention checks to detect inattentive respondents and improve data quality (2017)Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias (2019)A review of experiments in tourism and hospitality (2020)The Voice of the Customer (1993)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Unstructured data in marketing (2018)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Product differentiation advantages of pioneering brands (1980)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Contemporary Strategy Analysis (1998)THE DESIGN OF OPTIMUM MULTIFACTORIAL EXPERIMENTS (1946)Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison (2004)Does eco certification sell tourism services? Evidence from a quasi-experimental observation study in Iceland (2015)Interests, Norms and Support for the Provision of Global Public Goods: The Case of Climate Co-operation (2017)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)
this work references cited by second hop

References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1987Market Segmentation, Product Differentiation, and Marketing Strategy611 cited
  • 1977A new approach to market segmentation200 cited
  • 1984A Customer-Oriented Approach for Determining Market Structures193 cited
  • 1990Product Positioning Under Price Competition174 cited

Cited by

  • 2007Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach481 cited
  • 2011Automated Marketing Research Using Online Customer Reviews461 cited
  • 1994Commercial use of conjoint analysis in Europe: Results and critical reflections427 cited
  • 2001Thirty Years of Conjoint Analysis: Reflections and Prospects387 cited
  • 2005Incentive-Aligned Conjoint Analysis331 cited
  • 1995Market segmentation with choice-based conjoint analysis264 cited
  • 2011Designing e-government services: key service attributes and citizen preference structures

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

213 cited
  • 1999ASSESSING COMPANY EMPLOYMENT IMAGE: AN EXAMPLE IN THE FAST FOOD INDUSTRY202 cited
  • 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
  • 1992Latent class metric conjoint analysis199 cited
  • 2009ISOMORPHIC PERMUTED EXPERIMENTAL DESIGNS AND THEIR APPLICATION IN CONJOINT ANALYSIS179 cited
  • 2002Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery172 cited
  • 1994Concomitant variable latent class models for conjoint analysis153 cited
  • 2008Authenticity in mature seaside resorts148 cited
  • 2016Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach134 cited
  • 2004A cross-validity comparison of rating-based and choice-based conjoint analysis models121 cited