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The e-semiotics of luxury
16 references·9 citing·45 second hop
The e-semiotics of luxury (2014)The e-semiotics of luxuryMeasuring consumer perceptions of online shopping convenience (2013)Measuring consumer perception…Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013)Effects of reputation and web…Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity (2012)Understanding online purchase…Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Marketing meets Web 2.0, soci…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention (2010)Impacts of Luxury Fashion Bra…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…Sustaining the luxury brand on the Internet (2009)Sustaining the luxury brand o…Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand (2009)Aesthetics and Ephemerality: …Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Measuring Consumers' Luxury V…Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective (2006)Of Diamonds and Desires: Unde…The ‘real thing’: Branding authenticity in the luxury wine trade (2005)The ‘real thing’: Branding au…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …Content Analysis in Communication Research. (1952)Content Analysis in Communica…Collected Papers of Charles Sanders Peirce (1935)Collected Papers of Charles S…WhatsApp communication service: a controversial tool for luxury brands (2022)WhatsApp communication servic…What does luxury really mean to millennial consumers? (2022)What does luxury really mean …Social media influencers’ narrative strategies to create eWOM: A theoretical contribution (2020)Social media influencers’ nar…Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students (2020)Factor Affecting Attitude and…Luxury and Twitter: an issue of the right words (2018)Luxury and Twitter: an issue …Extending the luxury experience to social media – User-Generated Content co-creation in a branded event (2018)Extending the luxury experien…The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage (2016)The legends of tomorrow: A se…Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers (2016)Storygiving as a co-creation …Understanding Luxury Disposition (2015)Understanding Luxury Disposit…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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A uses and gratification theory perspective (2019)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Effects of brand love, personality and image on word of mouth (2012)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Customers’ motivation to engage with luxury brands on social media (2020)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Basics of Qualitative Research (1992)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Anti-consumption and brand avoidance (2008)What is a luxury brand? A new definition and review of the literature (2017)The Market for Luxury Goods: Income versus Culture (1993)Veblen Effects in a Theory of Conspicuous Consumption (1996)Luxury brand marketing – The experience is everything! (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Relationship Marketing Outcomes (2002)Consumer behavior in social commerce: A literature review (2016)Social media marketing: Comparative effect of advertisement sources (2017)Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)THE GLOBALIZATION OF MARKETS (1983)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2013)Digital marketing and social media: Why bother? (2014)Mediating the Message: Theories of Influences on Mass Media Content (1995)Television, Audiences and Cultural Studies (2003)Tracing the development of teacher knowledge in a design seminar: Integrating content, pedagogy and technology (2005)Qualitative Analysis for Social Scientists (1987)Theory Construction in Qualitative Research (2012)Learning by Expanding (2014)Frustration and aggression. (1939)Generalized expectancies for internal versus external control of reinforcement. (1966)Staged Authenticity: Arrangements of Social Space in Tourist Settings (1973)
this work references cited by second hop

References

  • 2009The Theory of the Leisure Class5,281 cited
  • 1935Collected Papers of Charles Sanders Peirce4,604 cited
  • 1952Content Analysis in Communication Research.3,099 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,094 cited
  • 2010Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention720 cited
  • 2005The ‘real thing’: Branding authenticity in the luxury wine trade621 cited
  • 2013Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention621 cited
  • 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
  • 2009The anatomy of the luxury fashion brand566 cited
  • 2013Measuring consumer perceptions of online shopping convenience551 cited
  • 2009Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand536 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited
  • 2009Sustaining the luxury brand on the Internet304 cited
  • 2012

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Understanding online purchase decision making: The effects of unconscious thought, information quality, and information quantity
226 cited
  • 2006Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective194 cited
  • Cited by

    • 2020Social media influencers’ narrative strategies to create eWOM: A theoretical contribution145 cited
    • 2016Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers111 cited
    • 2018Extending the luxury experience to social media – User-Generated Content co-creation in a branded event110 cited
    • 2015Understanding Luxury Disposition44 cited
    • 2018Luxury and Twitter: an issue of the right words23 cited
    • 2020Factor Affecting Attitude and Purchase Intention of Luxury Fashion Product Consumption: A Case of Korean University Students16 cited
    • 2022What does luxury really mean to millennial consumers?12 cited
    • 2016The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage12 cited
    • 2022WhatsApp communication service: a controversial tool for luxury brands12 cited