Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Power of Reach and Frequency in the Age of Digital Advertising

6 references·4 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1998Development of a Standard E-Mail Methodology: Results of an Experiment832 cited
1995Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys439 cited
2004Advertising media planning: a brand management approach68 cited
1984The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules59 cited
2002Beyond Effective Frequency Evaluating media schedules using frequency value planning55 cited
1993How Local Advertisers Choose and Use Advertising Media49 cited

Cited by

2017Effect of nature of the game on ad-persuasion in online gaming context39 cited
2015Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames31 cited
2012L’innovazione nella comunicazione integrata di marketing secondo gli attori del network. Una lettura con le mappe cognitive13 cited
2019The Impact of Advertising On Market Share12 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work