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Familiarity: Product Use, Involvement Or Expertise?

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References

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1990The Conceptual ization and Measurement of Product Usage78 cited

1993An empirical investigation of the role of involvement with a gendered product77 cited

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1993Consumer involvement, message attention, and the persistence of persuasive impact in a message‐dense environment44 cited

2010Factors influencing product involvement among young consumers43 cited

2016Role of gratitude and obligation in long term customer relationships42 cited

1991How product usage influences consumer satisfaction38 cited

2018Age, familiarity, and intuitive use: An empirical investigation37 cited