References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 2006Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology960 cited
• 2000Brands and brand equity: definition and management725 cited
• 1998Critical success factors for international education marketing431 cited
• 2001Brand equity: is it more important in services?247 cited
• 2001Modeling corporate identity: a concept explication and theoretical explanation243 cited
• 2007The theoretical separation of brand equity and brand value: Managerial implications for strategic planning220 cited
• 2007Neutral Reputation and Public Sector Organizations118 cited
• 2005The importance of brand cues in intangible service industries: an application to investment services117 cited
• 1991Applying a marketing orientation to a higher education setting27 cited
• 1991Applying a Marketing Orientation to a Higher Education Setting24 cited
• 2006Economic Impacts of the Florida Environmental Horticulture Industry in 200518 cited

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