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Midstream social marketing and the co-creation of public services
16 references·8 citing·36 second hop
Midstream social marketing and the co-creation of public services (2016)Midstream social marketing and the co-cre…A THEORY OF HUMAN MOTIVATION (2017)A THEORY OF HUMAN MOTIVATIONServitization and operations management: a service dominant-logic approach (2014)Servitization and operations …From Broken Windows to Busy Streets (2014)From Broken Windows to Busy S…Health Care Customer Value Cocreation Practice Styles (2012)Health Care Customer Value Co…Toward a transcending conceptualization of relationship: a service‐dominant logic perspective (2009)Toward a transcending concept…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Nudge: improving decisions about health, wealth, and happiness (2008)Nudge: improving decisions ab…A Hierarchical Model of Health Service Quality (2007)A Hierarchical Model of Healt…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The heart and soul of change: What works in therapy. (1999)The heart and soul of change:…Customization of the service experience: the role of the frontline employee (1996)Customization of the service …Emotional Intelligence: Why It Can Matter More Than IQ (1995)Emotional Intelligence: Why I…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…A theory of human motivation. (1943)A theory of human motivation.Practice-based social marketing to improve well-being for people with intellectual disabilities (2022)Practice-based social marketi…A Social Marketing Framework for the Sharing Economy (2022)A Social Marketing Framework …Using Co-Design to Create Community Advocacy for Biosecurity Behavior Change (2021)Using Co-Design to Create Com…Behavior as an approach to identifying target groups from a social marketing perspective (2021)Behavior as an approach to id…Value co-creation andco-production in the interaction between citizens and public administration (2019)Value co-creation andco-produ…Operationalizing social media in upstream social marketing (2019)Operationalizing social media…Uncovering wicked problem’s system structure: seeing the forest for the trees (2017)Uncovering wicked problem’s s…Travelling alone or travelling far? (2017)Travelling alone or travellin…The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)The Constitution of Society. Outline of the Theory of Structuration (1984)Qualitative evaluation and research methods (1990)Theory of value co-creation: a systematic literature review (2014)Value co-creation: concept and measurement (2014)Service Research Priorities in a Rapidly Changing Context (2015)Purposive Behavior in Animals and Men (1950)Wisdom of the Body (1978)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Social Conditions as Fundamental Causes of Health Inequalities: Theory, Evidence, and Policy Implications (2010)A Review of School Climate Research (2013)The behaviour change wheel: A new method for characterising and designing behaviour change interventions (2011)Poverty Impedes Cognitive Function (2013)Using social and behavioural science to support COVID-19 pandemic response (2020)Handbook of Positive Psychology (2001)Mixed methods research designs in counseling psychology. (2005)Competencies in the 21st century (2008)The Dimensions, Antecedents, and Consequences of Emotional Labor (1996)Emotional regulation in the workplace: A new way to conceptualize emotional labor. (2000)Emotional Labor and Burnout: Comparing Two Perspectives of “People Work” (2002)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)A three-component conceptualization of organizational commitment (1991)Why we buy what we buy: A theory of consumption values (1991)
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References

  • 1943A theory of human motivation.21,512 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
  • 2017A THEORY OF HUMAN MOTIVATION11,320 cited
  • 1995Emotional Intelligence: Why It Can Matter More Than IQ7,214 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 1999The heart and soul of change: What works in therapy.1,400 cited
  • 2012Health Care Customer Value Cocreation Practice Styles1,112 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 2007A Hierarchical Model of Health Service Quality750 cited
  • 2009Toward a transcending conceptualization of relationship: a service‐dominant logic perspective434 cited
  • 1996Customization of the service experience: the role of the frontline employee321 cited
  • 2014From Broken Windows to Busy Streets264 cited
  • 2014

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Servitization and operations management: a service dominant-logic approach
250 cited

Cited by

  • 2017Uncovering wicked problem’s system structure: seeing the forest for the trees56 cited
  • 2017Travelling alone or travelling far?33 cited
  • 2019Operationalizing social media in upstream social marketing25 cited
  • 2019Value co-creation andco-production in the interaction between citizens and public administration16 cited
  • 2022Practice-based social marketing to improve well-being for people with intellectual disabilities13 cited
  • 2022A Social Marketing Framework for the Sharing Economy11 cited
  • 2021Using Co-Design to Create Community Advocacy for Biosecurity Behavior Change9 cited
  • 2021Behavior as an approach to identifying target groups from a social marketing perspective6 cited