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Multi-Channel Marketing

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References

1997Strategic Channel Design264 cited
1995Integrierte Unternehmenskommunikation : Ansatzpunkte für eine strategische und operative Umsetzung integrierter Kommunikationsarbeit73 cited
2002Understanding Click and Mortar E-Commerce Approaches72 cited
2000Handbuch Marketing-Controlling70 cited
1999The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit47 cited

Cited by

2003Analyzing consumer behavior at retailers with hybrid distribution channels8 cited
2013Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline6 cited
2022Transformationen in der Wissenschaftskommunikation – Online- und Offline-Channel im Wandel4 cited

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