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Shipping marketing & customer orientation: The psychology & buying behavior of charterer & shipper in the tramp & liner market
16 references·0 citing·49 second hop
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1996The value concept and relationship marketing2,180 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 1997Consumer Behavior: Building Marketing Strategy654 cited
  • 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
  • 1998Creating a Market Orientation404 cited
  • 2007Consumer behavior : Building Marketing Strategi369 cited
  • 2003Organizational citizenship behavior and service quality298 cited
  • 2002Marketing Actions and the Value of Customer Assets258 cited
  • 2001Relationship Marketing: Exploring Relational Strategies in Marketing246 cited
  • 1997Essentials of Services Marketing209 cited
  • 2002Practical value of adequate marketing management theory197 cited

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  • 2000Beyond Market Orientation: When Customers and Suppliers Disagree192 cited
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