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Perceptions of Advertising and Celebrity Endorsement in Malaysia

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References

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1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

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1,266 cited

1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited

1978Current issues and research in advertising940 cited

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2017Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers19 cited
2020Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements17 cited
2018Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots17 cited
2015Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement13 cited