SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Attractive or Credible Celebrities: Who Endorses Green Products Better?
16 references·10 citing·33 second hop
Attractive or Credible Celebrities: Who Endorses Green Products Better? (2016)Attractive or Credible Celebrities: Who E…Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…Communication And Persuasion (2017)Communication And PersuasionInvestigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…ATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEShades of Green: A Multidimensional Analysis of Environmental Advertising (1995)Shades of Green: A Multidimen…Congruence between spokesperson and product type: A matchup hypothesis perspective (1994)Congruence between spokespers…An Introduction To Green Marketing (1994)An Introduction To Green Mark…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…Scales for the measurement of ethos (1966)Scales for the measurement of…Communication and persuasion (1954)Communication and persuasionThe Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility (2023)Should Green Products Be Adve…Exploring the Impact of Consumers' Attitudes towards Green Advertisements on the Intention to Purchase Green Products: The Mediating Role of Environmental Responsibility (2023)Exploring the Impact of Consu…Trust in Green Advertising: Mediating Role of Environmental Involvement (2022)Trust in Green Advertising: M…Strategic investment for green product development and green marketing in a supply chain (2022)Strategic investment for gree…The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity (2021)The role of human brands in c…How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness (2021)How Attributes of Green Adver…Residential properties with green living concept: what drives consumers to buy? (2020)Residential properties with g…Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations (2020)Examining the mediating role …Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach (2019)Green Advertising: Examining …Effect of celebrity endorsement on telecommunication companies’ reputation (2019)Effect of celebrity endorseme…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Building Effective Online Marketplaces with Institution-Based Trust (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Advances in Consumer Research (2025)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The impact of perceived corporate social responsibility on consumer behavior (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)A Theory of Cognitive Dissonance (1957)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance (1997)Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus (1999)Climate Change Risk Perception and Policy Preferences: The Role of Affect, Imagery, and Values (2006)Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Neighbourhood influences on health: Figure 1 (2006)The Elaboration Likelihood Model of Persuasion (1986)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Elaboration Likelihood Model of Persuasion (1986)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)International journal of Business & Management (2016)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)The totalitarian ego: Fabrication and revision of personal history. (1980)Mediating the Message: Theories of Influences on Mass Media Content (1995)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)
this work references cited by second hop

References

  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 2017Communication And Persuasion2,240 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
  • 1954Communication and persuasion1,081 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1994An Introduction To Green Marketing706 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1966Scales for the measurement of ethos646 cited
  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising486 cited
  • Cited by

    • 2022Strategic investment for green product development and green marketing in a supply chain67 cited
    • 2019Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach43 cited
    • 2019Effect of celebrity endorsement on telecommunication companies’ reputation36 cited
    • 2021How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness28 cited
    • 2022Trust in Green Advertising: Mediating Role of Environmental Involvement22 cited
    • 2020Residential properties with green living concept: what drives consumers to buy?19 cited
    • 2021The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity14 cited
    • 2023Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility14 cited
    • 2020Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations14 cited
    • 2023Exploring the Impact of Consumers' Attitudes towards Green Advertisements on the Intention to Purchase Green Products: The Mediating Role of Environmental Responsibility12 cited