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How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain

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References

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2008Holistic Package Design and Consumer Brand Impressions705 cited
2003To have and to Hold: The Influence of Haptic Information on Product Judgments618 cited
2006Consumer perceptions of product packaging560 cited
2004THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS460 cited
2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
2005INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words423 cited
2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues390 cited
2015Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern382 cited
2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand376 cited
2016Judging a product by its cover: Packaging sustainability and perceptions of quality in food products296 cited
2012Influence of package design on the dynamics of multisensory and emotional food experience257 cited
2003Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising

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253 cited

2000The Impact of Verbal Anchoring on Consumer Response to Image Ads229 cited

2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour224 cited

Cited by

2019Without words: the effects of packaging imagery on consumer perception and response75 cited
2021An exploratory study using graphic design to communicate consumer benefits on food packaging70 cited
2019A touch of gloss: haptic perception of packaging and consumers’ reactions59 cited
2019The effects of inner packaging color on the desirability of food57 cited
2020Milk packaging innovation: Consumer perception and willingness to pay42 cited
2018Hot or not? Conveying sensory information on food packaging through the spiciness-shape correspondence41 cited
2023Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences33 cited
2019How should I tell you this? The effects of the image used to convey that a natural yogurt is sweetened on consumer expectations and willingness to buy30 cited
2020Does packaging influence taste and quality perceptions across varying consumer demographics?30 cited
2023Being unconventional: The impact of unconventional packaging messages on impulsive purchases29 cited
2020To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products28 cited
2018The influence the image of the product shown on food packaging labels has on product perception during tasting: Effects and gender differences28 cited
2018Food Imagery and Transparency in Product Packaging27 cited
2024The impact of transparent packaging: how transparent packaging for organic foods affects tourists' green purchasing behavior24 cited
2023Should the milkman return? The effect of a reusable packaging on product perceptions and behavioural intentions21 cited
2022Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging19 cited