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Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

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References

2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
2008Holistic Package Design and Consumer Brand Impressions705 cited
2007The multisensory perception of flavor684 cited
2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
2011Multisensory design: Reaching out to touch the consumer413 cited
2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues390 cited
1990Memory-Based Inferences during Consumer Choice353 cited
1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
2003The Effect of Examining Actual Products or Product Descriptions on Consumer Preference285 cited
2011Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product284 cited
2009Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation244 cited
2013Predictive packaging design: Tasting shapes, typefaces, names, and sounds215 cited
1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?214 cited
2004Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies

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213 cited

1991Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay182 cited

1977Convenience Food Packaging and the Perception of Product Quality166 cited

Cited by

2023When visual cues influence taste/flavour perception: A systematic review96 cited
2021The multisensory design of pharmaceuticals and their packaging23 cited
2018Tactile/Haptic Aspects of Multisensory Packaging Design19 cited
2021Willingness to pay for traditional ready-to-eat food packaging: examining the interplay between shape, font and slogan17 cited
2019Symbolic Meaning in Beverage Packaging and Consumer Response17 cited
2018Multisensory Premiumness12 cited
2021User experience design approaches for accommodating high “need for touch” consumers in ecommerce11 cited