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The Role of Augmented Reality in the Interactivity of Co-Creation
16 references·0 citing·34 second hop
The Role of Augmented Reality in the Interactivity of Co-Creation (2018)The Role of Augmented Reality in the Inte…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Managing the co-creation of value (2007)Managing the co-creation of v…The Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Service-dominant logic: reactions, reflections and refinements (2006)Service-dominant logic: react…Co‐creating unique value with customers (2004)Co‐creating unique value with…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation1 (1999)Creation of Favorable User Pe…The value concept and relationship marketing (1996)The value concept and relatio…From value chain to value constellation: designing interactive strategy. (1993)From value chain to value con…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)The influence of online product recommendations on consumers’ online choices (2004)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)Judgment under Uncertainty: Heuristics and Biases (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Competitive Advantage: Creating and Sustaining Superior Performance (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The experience economy: work is theatre & every business a stage (1999)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)A Strategic Framework for Customer Relationship Management (2005)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 2004Co‐creating unique value with customers2,463 cited
  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,339 cited
  • 1996The value concept and relationship marketing2,180 cited
  • 1993From value chain to value constellation: designing interactive strategy.2,050 cited
  • 2006Service-dominant logic: reactions, reflections and refinements1,868 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,844 cited
  • 2012Customer value co-creation behavior: Scale development and validation1,675 cited
  • 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions1,671 cited

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  • 1999Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation11,391 cited
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