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The effect of vertical brand extensions on consumer-brand relationships in South Africa
16 references·0 citing·42 second hop
The effect of vertical brand extensions on consumer-brand relationships in South Africa (2017)The effect of vertical brand extensions o…Drivers of consumer–brand identification (2012)Drivers of consumer–brand ide…The role of consumer–brand identification in building brand relationships (2011)The role of consumer–brand id…The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…The consumer psychology of brands (2011)The consumer psychology of br…Peacocks, Porsches, and Thorstein Veblen: Conspicuous consumption as a sexual signaling system. (2010)Peacocks, Porsches, and Thors…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …The Ownership Effect in Consumer Responses to Brand Line Stretches (1999)The Ownership Effect in Consu…The mass marketing of luxury (1998)The mass marketing of luxuryConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships (1997)Reviving brand loyalty: A rec…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012)To be or not to be in social media: How brand loyalty is affected by social media? (2012)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Self-Concept in Consumer Behavior: A Critical Review (1982)Building Strong Brands (1995)Brand trust in the context of consumer loyalty (2001)Corporate branding and corporate brand performance (2001)Customer loyalty and customer loyalty programs (2003)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Culture's Consequences: International Differences in Work-Related Values. (1983)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Customer Engagement (2011)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Identity-based consumer behavior (2012)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Online influencer marketing (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The anatomy of the luxury fashion brand (2009)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)What is a luxury brand? A new definition and review of the literature (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware (2018)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
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  • 1997Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships677 cited
  • 1998The mass marketing of luxury631 cited
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  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2010Peacocks, Porsches, and Thorstein Veblen: Conspicuous consumption as a sexual signaling system.

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514 cited
  • 1999The Ownership Effect in Consumer Responses to Brand Line Stretches436 cited
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