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IMC in digitally-empowering contexts: the emerging role of negotiated brands
16 references·4 citing·46 second hop
IMC in digitally-empowering contexts: the emerging role of negotiated brands (2019)IMC in digitally-empowering contexts: the…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Value co-creation: concept and measurement (2014)Value co-creation: concept an…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Strategic Brand Management (2007)Strategic Brand ManagementThe Service-dominant Logic of Marketing: Dialog, Debate, and Directions (2006)The Service-dominant Logic of…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …We Are What We Post? Self-Presentation in Personal Web Space (2003)We Are What We Post? Self-Pre…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Internet forums as influential sources of consumer information (2001)Internet forums as influentia…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Managing Brand Equity (1991)Managing Brand EquityStrategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Patterns in Strategy Formation (1978)Patterns in Strategy FormationThe customer journey: a proposal of indicators to evaluate integration and customer orientation (2022)The customer journey: a propo…Relationship Between Integrated Marketing Communication and Brand Equity (2021)Relationship Between Integrat…Redefining brand hijacking from a non-collaborative brand co-creation perspective (2021)Redefining brand hijacking fr…Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework (2021)Managerial and organizational…Strategy-Making in Three Modes (1973)Firm Resources and Sustained Competitive Advantage (1991)Strategic assets and organizational rent (1993)Firm resources and sustained competitive advantage (2004)The Handbook of Social Psychology (1969)Internet paradox: A social technology that reduces social involvement and psychological well-being? 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1991Managing Brand Equity3,818 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 1978Patterns in Strategy Formation3,533 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2001Internet forums as influential sources of consumer information1,745 cited
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  • 2003We Are What We Post? Self-Presentation in Personal Web Space1,257 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 2014Value co-creation: concept and measurement1,218 cited
  • 2011

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Closing the Marketing Capabilities Gap
1,078 cited

Cited by

  • 2022The customer journey: a proposal of indicators to evaluate integration and customer orientation30 cited
  • 2021Redefining brand hijacking from a non-collaborative brand co-creation perspective23 cited
  • 2021Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework13 cited
  • 2021Relationship Between Integrated Marketing Communication and Brand Equity13 cited