References

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• 1997Dimensions of Brand Personality4,046 cited
• 2014Key determinants of passenger loyalty in the low-cost airline business237 cited
• 2008Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?217 cited
• 2013Brand personality: A meta-analytic review of antecedents and consequences204 cited
• 2017An investigation of customer satisfaction with low-cost and full-service airline companies199 cited
• 2016The influences of airline brand credibility on consumer purchase intentions123 cited
• 2010The effects of the country of brand and the country of manufacturing of automobiles119 cited
• 2014Customer experience — An analysis of the concept and its performance in airline brands102 cited
• 2010On congruence between brand and human personalities97 cited
• 2011Assessing how service quality, airline image and customer value affect the intentions of passengers regarding low cost carriers89 cited
• 2015Traveler perceptions and airline choice: A multivariate probit approach55 cited
• 2016A voice in the skies: Listening to airline passenger preferences55 cited
• 2009A note on the determinants of airline choice: The case of Air Asia and Malaysia Airlines48 cited