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Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses
16 references·1 citing·50 second hop
Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses (2019)Content is king – But who is the king of …“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts (2016)“This is a sponsored blog pos…Harnessing marketing automation for B2B content marketing (2015)Harnessing marketing automati…Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Going Native: Effects of Disc…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales (2014)Is Neutral Really Neutral? Th…Business to business digital content marketing: marketers’ perceptions of best practice (2014)Business to business digital …“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013)“Do We Believe in TripAdvisor…Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses (2012)Sponsorship Disclosure: Effec…Reconsidering Advertising Literacy as a Defense Against Advertising Effects (2011)Reconsidering Advertising Lit…The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2010)The influence of user-generat…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…Electronic word of mouth (eWOM) (2009)Electronic word of mouth (eWO…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour (2023)The role of influencer–follow…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Information and Consumer Behavior (1970)Cognitive Load During Problem Solving: Effects on Learning (1988)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)E-WOM and Accommodation (2013)Promotional Reviews: An Empirical Investigation of Online Review Manipulation (2014)What makes a useful online review? Implication for travel product websites (2014)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Understanding Attitudes and Predicting Social Behavior (1980)User Acceptance of Information Technology: Toward A Unified View1 (2003)The business value of online consumer reviews and management response to hotel performance (2014)Authenticity and place attachment of major visitor attractions (2015)Consumer perceptions of information helpfulness and determinants of purchase intention in online consumer reviews of services (2018)Diffusion of Innovations 1 (2019)The Strength of Weak Ties (1973)The Strength of Weak Ties: A Network Theory Revisited (1983)Bad is Stronger than Good (2001)Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention (2016)Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Feeling and thinking: Preferences need no inferences. (1980)A Simple Model of Herd Behavior (1992)The Impact of New Media on Customer Relationships (2010)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)How Advertising Works: What Do We Really Know? (1999)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Elements of strategic social media marketing: A holistic framework (2016)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)
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References

  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 2010The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings1,165 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
  • 2013“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content791 cited
  • 2009Electronic word of mouth (eWOM)662 cited
  • 2015Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising635 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2014Business to business digital content marketing: marketers’ perceptions of best practice524 cited
  • 2015Harnessing marketing automation for B2B content marketing429 cited
  • 2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited

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  • 2012Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses400 cited
  • 2014Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales281 cited
  • 2016“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts251 cited
  • Cited by

    • 2023The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour152 cited